Study On The Design Strategy Of Rural Accommodation Based On The Perspective Of Experience

With the promotion of the rural revitalization strategy,the rural tourism industry has ushered in a golden period of rapid development under the sail of national policies.Cultural tourism enables the rural revitalization and promotes the high-quality development of the countryside.After the survival of the fittest,the cultural connotation of the home and stay industry is constantly extended and the functional language is constantly broadened.Relying on rural tourism,homestay is a high-quality product that conforms to the new demand of the consumer market in the face of the lagging development of the traditional homestay industry.It is a new form of tourism that integrates rural local resources,advocates integrated development concept,gathers rural scenery and local customs,and emphasizes customer experience.With the development of economic globalization,experience economy,as the fourth economic form,has gradually developed and grown.In the era of experience economy,consumers,as consumption objects,have become the subjects of value creation in the new era,and "experience" has increasingly become one of the ways for consumers to pay attention to their inner feelings.Consumers crave a hands-on experience of rustic,unadulterated rural life.Rural accommodation is located in the countryside,and the research on its problems is complicated.It not only needs design theory as the research basis,but also needs to introduce the theories and methods of other related disciplines.Taking human experience as the starting point,it can create the rural accommodation space environment with humanistic connotation and aesthetic pleasure,meet the spiritual pursuit of modern people,and establish the humanized design concept.The combination of people’s emotional needs and functional needs guides the harmony and unity between people and rural accommodation,creating a new sense of belonging for tourists.Bearing a variety of rural consumption forms and new scenes,rural accommodation has become not only a transit station,but also a tourist destination for people.It plays an important role in promoting the prosperity of cultural tourism market,promoting the growth of villagers’ income,inheriting traditional Chinese culture,attracting people to return to the countryside,and enabling rural revitalization.This paper firstly elaborates from five aspects: the current situation of social and economic development,the improvement of consumer demand level,the support of national rural policy,the integration trend of cultural tourism,and the current development trend of homestand,points out the research background of this paper,and collects relevant data.From the perspective of experience,the research distribution of domestic and foreign disciplines and the research contents of domestic and foreign homestay and rural homestay focus on two aspects of the research status of this subject at home and abroad are sorted out,summarized and summarized.Secondly,it conducts a comprehensive theoretical research on the concept,characteristics,levels,types,contents and values of experience,analyzes the specific concepts of homestay and rural homestay,and points out that rural homestay is synonymous with the extension and development of high-quality rural homestay.It emphasizes the concept of sharing,pays attention to participation in experience,diversified functional types,and expresses local culture,and is a rural localized tourism product combining natural beauty and humanistic beauty.Based on the research and judgment of the current misunderstandings in the development of rural accommodation,combined with the evolution texture of experience-oriented rural accommodation,the 4E experience model is used for reference to put forward the rural accommodation experience model: leisure and entertainment experience,natural aesthetic experience,cultural transmission experience,and escape experience,and six construction principles are put forward: Constructiveness in place,adjustment of original form,nostalgia memory,cultural inheritance,ecological priority and subjectivity of villagers,and construct an experience-oriented design framework for rural accommodation.And then from the perspective of architectural transformation,landscape style,space reconstruction,soft furnishings,brand building five aspects of the rural hostel design strategy to explore the experience perspective,with the help of this topic research,to find a way for the experience of rural hostel design development,to provide theoretical guidance and design strategies for similar rural hostel design in the future.