| Shaoyuan Mythology Group was listed in the second batch of national intangible cultural heritage list approved by the State Council in 2008,It is a relatively complete and unique folk literature among many intangible cultural heritage projects in Henan Province.It has a long history,distinctive regional cultural characteristics,and contains great national spirit.In recent years,with the rapid development of the times,people’s aesthetic needs have also changed,and some traditional intangible cultural heritage gradually cannot adapt to the tastes and needs of modern people.In addition,the popularity of the Internet has led to a significant improvement in the level of information technology,and people’s lifestyles in the past have also undergone significant changes.The development of folk literature in the form of oral communication has been hindered,and there are also a series of problems in the design of intangible cultural heritage myths and creative products on the market.Therefore,it is necessary to explore the new direction of innovation,development and inheritance of intangible cultural heritage of Shaoyuan myth group.The paper mainly adopts the literature research method,field investigation method,case analysis method,user research analysis method,and interdisciplinary research method.In the early stage of this study,the literature research method was used to investigate the origin,development process,story content,research value,design ideas,national spirit and other aspects of Shaoyuan myth group,explore its research value,and deeply analyze the development of intangible cultural heritage of Shaoyuan myth group.Using case analysis and literature research methods,this paper analyzes and summarizes the current status of Jiyuan’s cultural and creative design and development and the existing outstanding cases in the cultural and creative market,finds out the advantages and disadvantages,provides solutions to the current problems,and explores the feasibility and necessity of combining Shaoyuan Mythology Group with cultural and creative design.According to the design ideas and national spirit conveyed by Shaoyuan Mythology Group,combined with cultural and creative cases and design ideas,the paper analyzes and sorts out the cultural and creative design methods and strategies suitable for Shaoyuan Mythology Group.According to the comprehensive research results of Shaoyuan Mythology Group’s cultural and creative design,the design orientation of Shaoyuan Mythology Group’s cultural and creative design practice is formulated,and the design methods and related design principles obtained from the research are used to guide the design practice of Shaoyuan Mythology Group’s cultural and creative design in combination with the design orientation analysis,and provide inspiration and reference for the follow-up cultural and creative design practice in Jiyuan area and the related research of Shaoyuan Mythology Group.The innovation of this paper lies in the innovation of research perspectives,research methods,and innovation in combination with the needs of the times.Shaoyuan Mythology Group is the accumulation of the Central Plains culture,which is closely related to the national spirit,so as to explore the methods and strategies suitable for the cultural and creative design of Shaoyuan Mythology Group,carry forward the national spirit,transform rich cultural resources into tourism resources,help the inheritance of intangible cultural heritage with cultural and creative design,and promote the contemporary value of intangible cultural heritage. |
