Research On The Development Strategy Of CH Group’s Air Logistics From Passenger To Cargo

The rapid rise of e-commerce promotes the urgent development of China’s aviation logistics.Major air cargo enterprises are also actively preparing for the operation of all cargo aircraft to make up for the shortcomings of transport capacity.Compared with the purchase of new cargo aircraft,modified cargo aircraft have a higher cost performance,which has won the favor of air cargo enterprises.The state has launched a series of policies to help the development of green aviation logistics,and major domestic maintenance engineering enterprises actively carry out passenger cargo conversion business to respond to market demand.CH Group also established Said Aviation Technology Co.,Ltd.in 2022 to develop passenger to cargo projects,facilitate the layout of all-cargo aircraft and promote the development of aviation logistics.In order to ensure the healthy and orderly development of the project,it is urgent to study the CH Group aviation logistics passenger and cargo conversion project,and design and formulate strategies suitable for the development of the project.Under the background of the rise of e-commerce,the vigorous development of aviation logistics and the rapid increase of passenger cargo heat,this paper selects the CH Group aviation logistics project as the research object,combined with the development status of domestic and foreign aviation logistics and passenger cargo,and finds the existing problems of CH Group aviation logistics project.First of all,based on the PEST analysis method,the aviation logistics passenger to cargo conversion environment of CH Group was analyzed to clarify the macro environment of the project and the status quo of the industry environment.Secondly,through the SWOT analysis method,the advantages,disadvantages,opportunities and challenges of CH Group aviation logistics passenger conversion project are analyzed.Under the effective safeguard measures,the specific business strategy suitable for the CH Group aviation logistics passenger cargo conversion project is formulated,and finally summarized and viewed.This paper is the business adjustment strategy designed for CH Group aviation logistics passenger cargo conversion project,including three aspects: increasing cargo demand,increasing passenger cargo conversion capacity and establishing independent maintenance technical team,so as to realize the goal of CH Group aviation logistics passenger cargo conversion project to promote production research and promote industrial development.In order to increase the demand of passenger conversion and increase the order volume of passenger conversion,we helped to solve the existing problems of the aviation logistics passenger conversion project of CH Group,and the group cooperated and cooperated to help the steady development of CH Group aviation logistics passenger conversion project.This paper studies the business adjustment strategy of CH Group aviation logistics passenger cargo project,which provides reference opinions for the development of CH Group aviation logistics passenger cargo project,and has reference significance for other aviation enterprises in the future.