Study On COSCO Aviation Logistics Business Development Strategy

With the adjustment of industrial policy of China's foreign trade,the upgrading of China's exports have been to accelerate the pace of the speed.Goods into the operation of the rapid development of foreign trade and economic globalization is strengthened, multinational logistics companies increasingly fierce international competition,COSCO Logistics enterprises are facing unprecedented challenges,how to adjust strategies to actively deal with the logistics market competition is an important research topic.Based on modern logistics and supply chain management,strategic management theory,empirical research methods used in the analysis of a large number of reading related information and in-depth study on the basis of the development of the logistics industry from the status quo at home and abroad,the inductive analysis of the competition faced by state-owned enterprises environment,leading foreign aviation logistics enterprise development strategies,clear the air COSCO logistics model for future development strategy,innovation and development of ideas,and developed a response to international competition strategies.Finally,the main research results in this article applies to businesses of COSCO Logistics practice and experience to enterprises to promote the industry.This study of China's air logistics enterprises to actively respond to international competition in the logistics market to provide a more practical and effective methods of strategic analysis and development of ideas,with better guidance,therefore the significance and research value.In this paper,the first chapter is devoted to the study of air logistics industry background and the significance of their research and described the air logistics research at home and abroad;the second chapter is devoted to the logistics and the relationship between aviation logistics,and aviation logistics supply chain management analysis; third chapter introduces an overview of air logistics COSCO,COSCO aviation logistics analysis of competition and the threat faced by the aviation COSCO Logistics business model analysis;the fourth chapter is devoted to the COSCO logistics business aviation design and development strategies the implementation of measures,the use of gray forecasting model of China's international air cargo throughput is predicted,which proposed the development of COSCO Logistics aviation develop strategy and implementation measures;fifth chapter make a conclude.