| With the increasing demand for medical services,the development of the big health industry will lead a new economic wave,MC medical device company as a leading enterprise in the medical device industry will benefit from it.However,facing huge market opportunities and fierce talent competition environment,MC medical device company has some problems such as low salary level and imperfect performance appraisal system in terms of salary incentive of sales staff.Therefore,this article in view of the MC medical device company sales personnel salary incentive problems existing problems,and put forward a more comprehensive performance evaluation index,post rank double channel promotion method optimization scheme,the benefit of the sales staff with the development of the enterprise cohesion,improve the sales staff motivation,and fully mobilize the sales personnel and enterprise comprehensive strength,Also to a certain extent for the development of similar industries to provide corresponding decision-making reference.In this paper,through sorting out and analyzing a large number of literature,various incentive theories are summarized,referring to the successful cases of sales staff compensation incentive of relevant enterprises at home and abroad,and the MC medical device company is currently implementing the sales staff compensation incentive system research.First of all,according to the current development of MC medical device company,based on Maslow’s demand theory and Herzberg’s two-factor theory,a questionnaire is designed for the salary satisfaction of sales staff.Through the investigation and analysis,the problems and reasons existing in the salary incentive of sales staff are found.Secondly,the improvement strategy is put forward in view of the problem.By improving performance appraisal,promotion method and training system,the compensation incentive optimization scheme of MC medical device company sales staff is designed,so as to optimize the MC medical device company sales staff incentive model.Finally,in order to ensure the smooth progress of the optimization program,this paper puts forward safeguard measures from the aspects of talent,capital and so on,to ensure the comprehensive and effective implementation of the MC medical device company sales staff compensation incentive optimization program. |