Research On Rural Health Tourism Planning And Design From The Perspective Of Integration Of Agriculture And Tourism

At present,a number of policies in our country are aimed at promoting the development of rural tourism and health care industry,and health care-oriented has become a new development trend of rural tourism development.At the same time,after experiencing a period of "blowout" growth in the development of rural tourism,problems such as over-densification,homogeneity,low-quality,and mismatch between supply and demand continue to emerge;in terms of industrial development,it shows that industrial integration Problems such as the low level of agriculture and the short value chain of the industrial chain have failed to give full play to the multifunctionality of agriculture and the connotation of local culture.Problems such as these have restricted the role of rural tourism in the process of comprehensively promoting rural revitalization.In this context,the study looks at the development of rural health care tourism from the perspective of agricultural tourism integration,and explores the system integration mechanism of rural agriculture and health care tourism industry and the development path of rural health care tourism based on the integration of agriculture and tourism.The study first sorts out and summarizes the domestic and foreign research trends on the integration of health care tourism and agricultural tourism,and analyzes a number of successful cases at home and abroad from the perspectives of overall planning,health care services,industrial integration approaches and case revelations,and refines their development.Experience;Secondly,systematically expound the integration mechanism of agriculture and health tourism industry from the perspective of the integration basis,integration goals and integration process of agriculture and health tourism industry,from the integration of characteristic resources,clarify the market demand of tourist sources,promote the integration of agriculture and tourism,and build a characteristic health care industry From five perspectives of system and urban-rural resource linkage,the development path of rural health care tourism from the perspective of agricultural tourism integration is proposed,and specific implementation methods are provided for rural health care tourism planning,overall planning and space design.In the final part of the design practice,the study selects the Longwanggou Rural Revitalization Demonstration Area as the design research object,integrates the health and wellness tourism resources in the village,conducts market research and analysis on the main market and the expansion market of the demonstration area,and obtains the rural areas in the tourist source market.According to the needs of health and wellness tourism,targeted health and wellness tourism development strategies,market positioning,characteristic health and wellness systems,and related event planning schemes are proposed,and industrial integration development planning schemes,village overall planning schemes,and detailed space design schemes are formed.