Research On The Interior Space Design Strategy Of Exhibition Halls Based On Immersive Experience

In recent years,the market size of China’s exhibition industry has steadily ranked first in the world.With the improvement of the material living standards of the public and the expansion of spiritual needs,the expectations of audiences for exhibitions have gradually increased.From the perspective of exhibition hall design,the functional transformation of internal space and the transformation of design elements have had a certain degree of impact on the formation of immersive experience space;From a psychological perspective,the form of exhibition viewing has evolved from early single viewing to interactive immersive experiences.Viewers tend to enter the exhibition and deeply experience the space,and the art museum operation team and designers also hope to weaken the sense of boundaries between works and space,space and people,and works and people;From a technical and economic perspective,with the development of the digital economy,the application of emerging media and internet technology in architecture has become more widespread.The exhibition space of art museums,as the main presentation of immersive exhibitions,should be designed to reflect aesthetic value while keeping up with the trend of the times in terms of inventory renovation and exhibition building construction.However,in China,there is a lack of research on integrating physical and virtual immersive experiences and analyzing their relationship with architectural space design,This paper aims to integrate and analyze a large number of classic cases to propose design strategies for reference.This article selects a large number of representative immersive exhibition cases at home and abroad,analyzes and proposes the internal space design strategy of the exhibition hall that hosts its exhibitions.Firstly,analyze the relationship between the formation process of immersive experience space and design transformation from the design transformation of exhibition space,the transformation of exhibition mode,and the application transformation of technology in exhibition space;Secondly,immersive exhibitions are divided into two categories: physical immersive exhibitions and virtual immersive exhibitions.Classic cases that have occurred both domestically and internationally and currently being exhibited are selected to analyze the spatial characteristics presented by different types of immersive exhibitions,and to discuss their correlation with space during design;Finally,based on case analysis and integration,combined with the actual measurement data analysis of offline research and the above conclusions,the transformation strategy of traditional space and the design strategy of new exhibition hall space under the demand of immersive experience are proposed.Immersive exhibition is an emerging form of exhibition,and there is a lot of research on the design and renovation of art museums both domestically and internationally.The analysis of immersive exhibition is also relatively complete at the technical and psychological levels.However,in the field of architecture,from the perspective of spatial design,there is a lack of research on the renovation and new construction strategies of art museum exhibition spaces based on the requirements of immersive experience,mostly staying at the level of display design,exhibition layout,and art studies.The research in this paper is in line with the current development trend of the exhibition industry,and has certain reference significance for space design.It explores and inspires exhibition hall space design strategies that meet the needs of immersive exhibitions.