Research On The Design Strategy Of Hong Qi Qu Spirit Exhibition Hall Based On Immersive Experience

The red culture theme exhibition hall is an important carrier and platform for carrying forward the Chinese red spirit,a spiritual place for people to acquire knowledge and express patriotism,and has important social influence.The spirit of the Red Flag Canal is the spirit of the times and the national spirit nurtured in the construction of the Red Flag Canal water conservancy project,and it is also an indispensable Chinese force and powerful force in the modernization drive.However,the existing Red Flag Canal Spirit Exhibition Hall in the region has a one-way communication and passive acceptance design mode,which can no longer better meet the audience’s demand for red information.In the context of the new era,the Red Pavilion needs to bring interactive and experiential exhibition experience to the public on the premise of spreading and promoting spiritual culture.Therefore,the introduction of "immersive experience" to the design of the Red Flag Canal spirit exhibition hall has become an inevitable trend of the design of the modern red culture exhibition hall.This paper takes immersive experience as a new perspective for the design of the Red Flag Canal Spirit Exhibition Hall to conduct in-depth research,focusing on the design ideas of the theoretical application of the exhibition hall,aiming to provide a new path for the inheritance of the Red Flag Canal spirit culture.This study is divided into six parts.The first part describes the research background,research significance,research status,research purpose,research methods and innovation.In the second part,firstly,the academic overview of immersive experience is carried out,and the channel model and characteristics of immersive experience are pointed out.Secondly,the research and analysis of the Hongqiqu Spirit Exhibition Hall is carried out to find problems and summarize the era demands of immersive experience design of the Hongqiqu Spirit Exhibition Hall;The third part,from the three parts of design psychology,communication science and design sociology,analyzes and elaborates the practical guidance basis of immersive experience design in the exhibition of Hongqiqu Spirit Exhibition Hall,and analyzes the effective design cases;The fourth part is to formulate the design principles and explore the design strategy of creating the best experience in the Red Flag Canal Spirit Exhibition Hall from the four aspects of environment construction,atmosphere construction,immersion technology and collaborative elements.The fifth part takes the immersive experience design practice of the Red Flag Canal Spirit Exhibition Hall as an example to verify the previous theoretical research results and immerse and disseminate the Red Flag Canal spirit.The sixth part summarizes and prospects the design strategy of the Hongqiqu Spirit Exhibition Hall based on immersive experience.As a red cultural palace to improve the audience’s aesthetic appreciation and historical literacy,the design of modern red exhibition hall is no longer limited to the linear display of traditional exhibition space,but based on immersive experience,focusing on the experience,participation and culture of the exhibition hall,breaking through the transmission restrictions of time and space,bringing new multi-sensory experience and cognitive experience to visitors,and integrating technology and art into the Red Flag Canal Spirit Exhibition Hall,Make it a link between visitors and red spiritual culture.