Research Of The Corporate Internal Exhibition Hall Space Design Based On Experience

The enterprise exhibition hall is an inevitable product of the materialized development of culture in the process of enterprise development.With the rising role of enterprises in society,the competitiveness of enterprises is becoming more and more important to enterprises.The enterprise exhibition hall plays an important role in providing experience population and scene upgrade space for online publicity of enterprises.At present,the global economic development has entered a new stage.China's macro-economy is on the way to rely on supply-side reforms to stimulate domestic demand.With the abundance of material resources and the improvement of the quality of life of the public,the structure of people's consumption demand is also changing constantly,and experiential economy has become a hot topic.At present,China's offline entity construction is far lower than consumers' digital upgrading and consumption demand upgrading.The main contradiction lies in the low degree of offline branding.As the core place for corporate brand and corporate culture publicity,corporate exhibition halls play a vital role.In recent years,the construction of corporate pavilions has been accelerating,but the reality of relatively lack of theoretical research,insufficient experience interaction and continuous updating of materials and technologies is difficult to adapt to the demands of corporate brand culture expression under new conditions.Therefore,the research on corporate pavilions space design is particularly urgent.Based on the perspective of on-the-spot experience,this paper studies the exhibition space design of enterprise pavilions,analyzes and studies the exhibition space of enterprise interior pavilions with the ideas of putting forward problems,analyzing problems and solving problems,and obtains the corresponding design strategy of exhibition space of enterprise interior pavilions.The main contents of this paper are divided into five chapters:The first chapter is the introduction,which is the part to ask questions.It includes the research background,research purpose and significance,definition of related concepts,current theoretical research situation at home and abroad,research contents,methods and framework.The second chapter first clearly studies the composition of the main enterprise's internal exhibition hall,its origin and development in various periods,studies the current development of the domestic enterprise's internal exhibition hall,and summarizes the characteristics of the exhibition space of the current enterprise's internal exhibition hall.The third chapter analyzes the concept of "experience" and its connotation in various disciplines,and analyzes the individual perception and collective identity of experience according to the exhibition space in the enterprise's internal exhibition hall,and summarizes the development trend of exhibition space under the concept of experience.The fourth chapter puts forward the design principles and strategies of exhibition space in the enterprise's internal exhibition hall based on on-the-spot experience on the basis of previous research and on-the-spot investigation: 4.1 Design strategies to grasp the connotation of enterprise culture.4.2 Improve the design strategy of exhibition requirements and exhibition methods.4.3 Design Strategies to Stimulate Interactive Participation of Visitors.4.4 Design strategies to enrich spatial synesthesia experience.4.5 The design strategy of balancing the spatial scale of exhibitionThe fifth chapter,under the guidance of the research results and on-site visits,takes the actual projects participated in during the master's degree as an example to verify the design strategy of exhibition space in the enterprise's internal exhibition hall under the influence of on-site experience.The article aims to create a modern interior exhibition hall space for people to show corporate brand culture,strong sense of experience through the condensation of corporate culture elements and people's experience in space.