Research On The Development Strategy For Intellectual Property Operation Business Of FAW

According to the 2022 global innovation index information released by the World Intellectual Property Organization,China has steadily increased its innovation index for ten consecutive years and currently ranks 11 th in the world.In the Guiding Opinions on Promoting the High Quality Development of Intellectual Property Work of Central Enterprises jointly issued by the SASAC and the China National Intellectual Property Administration in 2021,a clear work direction is given for the future intellectual property work of central enterprises,and it is proposed to "deeply implement the innovation driven development strategy,comprehensively improve the intellectual property work level of central enterprises,and further enhance the independent innovation capability of central enterprises".In the past four years,FAW has established a certain foundation for development in the field of intellectual property business and is accelerating its shift from emphasizing quantity to emphasizing quality.However,there are still constraints such as unclear business development strategies,insufficient integration with internal technology research and development work,a significant shortage of high-level and secondary professionals in related businesses,and the need to improve the level of international intellectual property application,In particular,there are a series of outstanding issues such as uneven quality and effectiveness of intellectual property related to enterprises’ self developed technologies,incomplete implementation of strategies related to the sound development of various types of intellectual property rights,imperfect systems related to the management and operation of intellectual property rights within enterprises,insufficient support for the influence of scientific and technological research and development levels on enterprise brands,and slow commercial transformation of self developed technological achievements in various markets,which require in-depth construction and implementation of intellectual property management and application mechanisms,Develop a more complete market-oriented operation strategy for intellectual property elements.Based on the overall background of the automobile industry revolution,which is "the first half of the development of electrification and the second half of the improvement of intelligence",this article selects China First Automobile Group Co.,Ltd.as a typical research example for the development strategy of intellectual property operation business.Combining the current situation of intellectual property development of central enterprises and large group enterprises in the automobile industry,it analyzes the current situation and existing problems of China First Automobile Group Co.,Ltd.’s intellectual property operation business development and their causes,Through SWOT analysis and QSPM matrix,explore the industry development environment and internal strengths and weaknesses of China First Automobile Group Co.,Ltd.,and based on relevant enterprise strategic management theories,formulate an intellectual property business development strategy that can support the high-quality development of China First Automobile Technology innovation,that is,adopt a centralized diversification strategy in the growth strategy(SO),and focus on improving the realization of high-quality operational value of enterprise intellectual property through various management and operation measures,Steady formation of China FAW’s integrated intellectual property operation business,establishment of four business modules covering intellectual property planning,intellectual property creation,intellectual property protection,and intellectual property utilization,through continuous business innovation to create higher technology research and development efficiency and efficiency,and maintain the company’s competitive strength.Further,specific measures such as strengthening talent reserves,consolidating capacity building,adhering to party building actions,and practicing avant-garde culture were taken to ensure the smooth implementation of the company’s intellectual property business development strategy.As a central enterprise group with significant influence in the global automotive industry,FAW China needs to play its own innovative and leading role in the important industry of the national economy,accelerate the improvement of the enterprise’s independent innovation ability,create brand competitive advantages,and meet the company’s internal demands of "industry first,technological route,technological protection,and technological transformation",And the external requirements of "connecting the preceding and the following,externally responding to internal coordination,achieving work objectives with high quality,and effectively coordinating industry resources",providing reference and reference for the formulation of intellectual property operation business development strategies for central enterprises and enterprises in the same automotive industry,and promoting high-quality development of independent intellectual property rights for enterprises and the entire industry.