Research On The Competitive Strategy For Jilin Yuezhong Automotive Company Intelligent Driving Vehicles

As China’s industrial sector has advanced at a swift pace,the automobile-the rightful leader of industry-has become an integral part of everyday life for thousands of households in recent years.This has enabled the automobile industry to become a major contributor to the nation’s social and economic landscape.The China Association of Automobile Manufacturers(CAAM)has reported a 3.4% and 2 percent rise in automobile production and sales in 2022 to 27.021 million and 26.864 million units respectively.1% Annually,an ever-expanding pattern is demonstrated.For 14 years in a row,China has been the leader in global auto production and sales.China’s standing as the world’s premier automobile market force is further solidified,and it is progressing toward becoming the world’s automotive superpower.Amidst the dawn of a new epoch,the "new four" of "intelligent,networked,electric and sharing" is a critical progression for the automotive sector in the present and even for the foreseeable future.The industry is deeply concerned with the importance of intelligent driving cars.As an important part of it,smart driving cars have received widespread attention from the industry.Smart driving cars,a significant advancement of global automotive technology and industry,can offer individuals a more secure,comfortable,and effortless way of traveling,as well as a wide range of potential applications.As an old joint venture vehicle manufacturer,Jilin Yuezhong Automobile Company has accumulated considerable brand and product advantages in the field of traditional automobiles,but its performance in the field of intelligent driving is mediocre.The main competitors of Yuezhong are not only traditional OEMs,but also new entrants in the auto industry,such as new car makers and internet and software companies,so the competitive environment is complex and changing,with both opportunities and risks.This paper,taking Jilin Yuezhong Automobile Company as an example,applies a literature analysis and case study approach to the investigation of Yuezhong’s competitive strategy for smart driving cars,based on strategy theory.A thorough examination of the company’s smart driving car competition process issues,in combination with its present circumstances,is essential.Comparing rival companies in a horizontal fashion,analyzing the external and industry environment,and assessing the competitive landscape,the company’s development direction can be made clear.By delving into its own reality,a vertical analysis can be conducted to uncover the company’s resources and capabilities,Anticipating to bolster its strengths and evade its weaknesses,the corporation must delve deeper into its strengths,weaknesses,prospects,and potential risks in competition.An exhaustive analysis of the Jilin Yuezhong Automobile Company’s external,internal and SWOT contexts has led to the determination that a growth-oriented strategy should be the company’s main strategic approach.It has been decided that Yuezhong’s smart driving vehicles should be embraced.The competitive strategy will be steadily implemented by strengthening the R&D and promotion of smart driving electric vehicle models,focusing on the layout of key resources in the industry chain and building a unique business model.At the same time,we guarantee the smooth implementation of the competitive strategy by relying on perfect human resources,organizational structure and marketing system.Choosing a competitive strategy that suits its own characteristics in the rapidly developing industry wave and completing the implementation of the strategy precisely will help realize a reasonable plan for Yuezhong in the field of intelligent driving in China and solve the current problem that Yuezhong is lagging behind in the development of technology in the field of self-driving cars,thus enabling the company to continue to stay ahead in the domestic market in the future and win an advantage in the fast-changing industry competition.