Research On The Competitive Strategy Of CIMC Container Business

The container business is the largest business segment among the nine industrial segments of CIMC,with a global market share of nearly 50%.It has occupied the first position in the industry for more than 20 years,and plays a very important role in the overall business development and future strategy of CIMC.In the current complex domestic and international political and economic and trade environment,the demand for containers has decreased,the costs has raising,competition is becoming more and more intense,CIMC’s container business is facing many challenges,how to keep the business in the current competitive advantage at the same time,made make new growth,become the research topic of CIMC.In this paper,PESTEL analysis method and porter’s five forces analysis model are used to analyze the macro and industrial competition environment of CIMC,and external factor evaluation matrix(EFE)is used to evaluate.It is concluded that although container industry faces many difficulties and uncertain factors,there are still many new development opportunities.Through the analysis of internal resources and core capabilities of CIMC and the application of internal factor evaluation matrix(IFE),it can be seen that although there are certain deficiencies,the core competitiveness accumulated and possessed before and the internal situation is strong,which can give CIMC a competitive advantage in the industry and be able to support the future strategic transformation of the business.Through SWOT analysis matrix,first of all,the advantages,disadvantages,opportunities and threats of the business are analyzed,and the alternative strategy of competitive strategy is developed.Then,the strategic quantitative selection of the alternative strategy is carried out through the QSPM matrix.Finally,it is determined that the container business of CIMC adopts the strategy of differentiated competition.In determining the strategy of differentiation target,put forward the product differentiation and service differentiation,market differentiation three implementing ways and also from the organization,personnel,production,resource integration,business layout,innovative research and development,and puts forward the implementation of the corresponding security and control measures,and finally the strategy implementation process for effective inspection,examination and rectification,effective guarantee fall to the ground and the smooth implementation of the strategy.This paper gives some feasible Suggestions on CIMC’s internationalization,organization construction,human resource construction,resource integration,technology innovation,manufacturing capacity and comprehensive solution capacity,so as to ensure the effective implementation of competitive strategy.In addition,as a benchmark enterprise in the domestic manufacturing industry,the research results of this paper are also of practical reference significance for other manufacturing enterprises to recognize and conform to the development trend of the manufacturing industry and achieve healthy and sustainable development.This paper also gives some feasible Suggestions on CIMC’s internationalization,organization construction,human resource construction,resource integration,technology innovation,manufacturing capacity and comprehensive solution capacity.In addition,as a benchmark enterprise in the domestic manufacturing industry,the research results of this paper are also of practical significance for other manufacturing enterprises to recognize and follow the development trend of the manufacturing industry and achieve healthy and sustainable development.