| Since the 13 th five-year plan,China’s civil aviation industry has made outstanding achievements in safety,scale,efficiency and service,and its comprehensive strength is at the forefront of the world,it has basically realized the leap from a big country to a strong country in air transport.As an important part of air transport,airport provides power for modern urban infrastructure construction,urban public services and regional economic development.Under the strategic background of building our country into a strong civil aviation country and the airport group of Guangdong-Hong Kong-Macao Bay Area,Huiyu Airport Co.,Ltd.,as a relatively young airport company of Guangdong-Hong Kong-Macao Bay Area,has a very broadly development space.Huiyu Airport Co.,Ltd.is a subsidiary of Guangdong Airport Management Group Co.,Ltd.,mainly responsible for the safety and operation of Huiyu Airport Management.Huiyu Airport Co.,Ltd.was established in a short time,but the early development speed is faster.In 2018,it is the fourth year of navigation of Huiyu Airport Co.,Ltd..Its passenger throughput growth ranked first in the country’s million-class airports.However,since 2020,the development of civil aviation industry has suffered a huge impact under Covid-19 pandemic.Without exception,the development of Huiyu Airport Co.,Ltd.,slowed down significantly.At present,Huiyu Airport Co.,Ltd.has some problems,such as limited operating benefit,saturation of infrastructure support capacity,low efficiency of operation and management,etc..These problems have directly affected the development of Huiyu Airport Co.,Ltd..Therefore,it is urgent to formulate a scientific development strategy in line with Huiyu Airport Co.,Ltd..In this article,the use of strategic management theory-related knowledge,analysis of the development of Huiyu Airport Co.,Ltd.,the status quo,problems and causes.This article comprehensively analyzes the current macro-environment,industry environment and internal environment of Huiyu Airport Co.,Ltd.,and combines with the SWOT analysis model,puts forward the development strategy suitable for Huiyu Airport Co.,Ltd..The long-term development strategic goal of Huiyu Airport Co.,Ltd.is clarified,and the strategic choice,strategic measures and safeguard measures are put forward.This article proposes that Huiyu Airport Co.,Ltd.should combine its internal advantages and external opportunities,finally choose SO strategy,and constantly enhance the business development capacity of Huiyu Airport Co.,Ltd..To seize market opportunities,with customers as the core,for products as the grasp,to joint marketing as a platform to increase air passenger transport market development efforts.To develop air logistics,all cargo aircraft and dangerous goods transport business,to enhance the scale of the air cargo industry.To actively explore the airport economic market,broaden the development channels.In order to meet the needs of air passenger and cargo market and airport economic development,we should speed up the construction of infrastructure and actively seek government funding and policy support.At the same time,through tamping the construction of a talent team,optimizing financial management,strengthening the construction of corporate culture and other specific measures to provide effective protection for the implementation of the strategy.Strive to complete the network access,Smart Travel,quality excellence Guangdong-Hong Kong-Macao Bay area ten million Backbone Airport Company by2035.In addition,I hope that similar small and medium-sized airport companies with Huiyu Airport Co.,Ltd.can get inspiration from this study to achieve faster and better development of small and medium-sized airports,and help the healthy and sustainable development of the airport and civil aviation industry. |
PDF Full Text Request