Design And Application Of Catering Space Service In Colleges And Universities

In recent years,the reform of the higher education system has ushered in a new stage for the development of the campus environment of colleges and universities.With the development and changes of the society,the lifestyle and consumption concept of college students have also undergone certain changes,and higher requirements have been put forward for the dining space of colleges and universities in terms of environment and service quality.When students conduct consumption activities,they not only affirm the value of a certain commodity itself,but more importantly,pay for the service behind it.Service design is an interdisciplinary design thinking integrating environmental design,visual communication design,industrial design and other fields,aiming to improve the service experience through the analysis and optimization of the entire service process.Therefore,based on the contradiction between the diversified dining demand of students and the relatively simple dining mode of college dining space,the paper attempts to explore a new mode of college dining space service design and development,so as to improve the quality of college dining space service and optimize the campus space environment.This paper takes the dining space of colleges and universities as the research object.Firstly,through the study of the research background and the relevant theories of service design,and the analysis of the research status of the dining space and service design of excellent colleges and universities at home and abroad,we understand the development trend of the dining space of colleges and universities,and put forward the purpose and significance of this paper as well as the research difficulties and innovation points.Secondly,through the analysis of the characteristics and modes of the development of university catering space,the influencing factors of the development of university catering space are summarized.Through the analysis of the excellent service design cases of social catering space,the enlightenment to the development model of university catering space service design is extended.Thirdly,the author conducted a survey on the catering space of the East Campus of Xinjiang Arts University by combining field survey and questionnaire survey,and analyzed the service pain points in the aspects of restaurant entrance,ordering process,consumption mode,dining environment,tableware recycling,information interaction and so on from the survey results.On this basis,it draws the typical user portrait and service system blueprint,and puts forward six design strategies,such as developing multiple functions of the restaurant,optimizing the internal dining environment and creating a strong cultural atmosphere.Finally,taking the catering space of East Campus of Xinjiang Arts University as the design carrier for design practice,combining theory and practice,verified the feasibility of the design theory and design strategy,aimed at improving the dining experience of consumer groups,but also provide some reference for the future university catering space service design development mode.