Research On The Application Of Chinese New Year Painting Culture In The Design Of Illustrated Images And Derivatives

As a folk art form loved by the Chinese people,New Year painting has a colourful artistic language and a distinctly national flavour.After thousands of years of development,it has turned into a national icon unique to the Chinese people.Whether as an illustration image design or as a derivative product,the use of strong brush strokes,colourful colours,colourful patterns or other external forms and connotations add a new dimension to its design language.This paper focuses on the contemporary expression of the elements of New Year painting in illustrated images and derivative designs.Firstly,based on an understanding of its origins and development,it is possible to analyse its application in illustration design by retracing it vertically,comparing it horizontally,and summarising its regional and ethnic characteristics.Secondly,the elements of domestic and international New Year painting images are compared and contrasted,and a variety of expressive features are summarised from the perspectives of motif themes,expressions,modelling techniques,colour schemes and craft production,in order to provide reference for later research work and also to reduce unnecessary ideas.This unique element of national art,the New Year painting,is applied to the design of illustrations and derivative products,strengthening the visual impact of derivative products,satisfying the visual and spiritual aspects of users,giving new value to the culture of New Year painting,opening up new paths for the heritage development of New Year painting,and enhancing the cultural connotation of product design.