The Iterative Design And Application Research Of The Image Of "Four Beauties" In Junfei High-end Wine

Junfei Wine is one of the main brands under Beicang of Heilongjiang Province.At present,there is no standard color for this product.The painting works of Hua Sanchuan,a Chinese painting master in the 1980 s,are used on the packaging of the product.Therefore,it is necessary to do an iterative update on the application and publicity of its four beauty images.In this paper,the standard color positioning of the product brand and the iteration of the four beauty images are designed and studied for the upcoming Junfei high-end wine in the market promotion,and the style illustration in line with the contemporary product promotion is designed.Through the analysis of the traditional beauty image,the beauty image created by Hua Sanchuan and the four beauty images of the modern hand in the wine products,the paper summarizes and concludes the four beauty images in the aspects of color,dynamic,proportion and expression,and determines the plane effect of the four beauty images in the brand of the Junfei with the expression techniques of modern illustration.In this paper,the yellow system in traditional Chinese colors is investigated and analyzed,and the yellow used in two generations of Junfei wine products is compared.Then,the brand standard color card of Junfei wine is determined by the way of color calculation,and the commercial color system is set,including standard color,auxiliary color and corresponding auxiliary graphics.The new Chinese-style illustrations were redesigned for the images of the four beauties,and a series of cultural and creative products derived from them were made.The three-dimensional images of the hand office were made in soft and cute style,which could help them promote among the young group and thus open the consumer market of the young group.