Research On The Development And Design Of Brand And Cultural Creative Products Under The Background Of The Acgn Cultural ——Take A Brand Named "Bugs Town" Ball Joint Doll As An Example

With the rapid development of society,the market of Ball-jointed Dolls further expanded,however the development of dolls has stagnated and lack of a clear direction.This situation resulted in the lack of attraction for the young consumer groups those who are pursing individualism.In terms of design,the Ball-jointed Dolls（BJD）homogenization phenomenon is more serious and they put less emphasis on brand design.This paper studies how to use the ACGN cultural mode of thinking to innovate and integrate the design of the Ball-jointed Doll brand,and discusses the new development direction of the new joint doll.Therefore,it has a vital practical significance to conduct research about the brand and cultural products of Ball-jointed Doll by using the concept of ACGN culture.This paper utilizes the methods of literature analysis,practical operation and comparative to discuss.First of all,analyzing the outline of the second-dimensional culture and summarizing the development course of it in China.There expounds the connection between the Ball-jointed Doll and the concept of the second-dimensional culture,the economic influence and the future development trend.The paper spells out the overview and brand value of the Ball-jointed Doll and analyzes the development predicament of the weakest in the brand concept,the serious homogeneity of the products which are short of innovation and connotation with the disorganized style.In consequence,it is necessary to design the brand of the Ball-jointed Doll combining with the second-dimension culture.In the design practice,it was determined that the original brand of Ball-jointed Doll（Bugs Town）should be designed for young women as the target audience firstly,which choose the "robot" and "moe culture" in the ACGN culture to design the logo and the Image of the doll.Secondly,designing the trademark illustration and cultural products by using the role-first behavior design method.Hopefully,this paper could inspire to give reasonable suggestions and make a contribution to the brand design innovation of the Ball-jointed Doll by combined with the predicament and prospect of the Ball-jointed Doll brand.Basing on the development of the brand and cultural products design,which could change the design idea that the doll focuses only on the shape,break the development deadlock and promote the industrial development of Ball-jointed Doll in domestic.