Research On Competitive Strategy Research Of Art Park Planning And Design Company

With the continuous development of social economy,the quality and level of people’s life and living environment have been improved,and the introduction of people’s aesthetic concept has gradually changed.In this context,the planning and design industry of art parks has achieved rapid development,and the planning and design enterprises of art parks have also got the opportunity for development.At present,our country has formed many architectural design industry enterprises,but the current our country the degree of market concentration is not high,but marketization development level is higher,therefore present in addition to the phenomenon of coexistence of various forms of design organization design in the construction industry market competition pattern,the diversification market competition form.Enterprise competition strategy plays a vital role in the development of enterprises,which is directly related to the survival and development of enterprises.Enterprise competition strategy is a medium-and long-term action,which is the key to the sustainable and good development of enterprises.This article first to the art park planning and design of enterprise competition strategy research background,research significance and so on are introduced,and combing the relevant research results at home and abroad,and then to A art park planning and design for the case company,on the basic situation of A company are introduced,points out problems of A company,through the analysis of the external macro environment of A company and the industry environment and internal environment,This paper analyzes the main factors affecting the development of A company.Secondly,through SWOT analysis of A company,it studies and determines the competitive strategy that A company can choose,and puts forward the implementation and guarantee of the differentiated competitive strategy of A company,so as to provide effective reference for the development of A company.