| With the development of economic globalization and China’s reform and opening up has the dividend.the pressure of competition is more and more big.the traditional manufacturing industry faces both in domestic and foreign companies with strong growth,but in recent years not only face the competition in the industry.also faced the increment caused by the traditional industry growth is slowing and difficult situation.How to formulate a feasible competitive strategy and enhance the core competitiveness of BD company is the main research purpose of this article.This article uses BD company as the research object.First,the PEST model and Porter’s five forces model are used to analyze the inspection and testing industry environment.The EFE matrix is used to comprehensively analyze and evaluate the company’s ability to understand opportunities and mitigate threats;secondly,through the company’s internal data and Data,analyze the company’s market competition and market segments,use the internal factor evaluation matrix IFE to comprehensively analyze and evaluate the advantages and disadvantages of BD:finally,analyze the advantages,disadvantages,opportunities and threats faced by the company’s development through the SWOT model.Put forward the BD company’s differentiated competition strategy and its implementation and safeguard measures.Provide suggestions for the future development direction of BD company,and provide reference for the development of similar companies.Through research,this article draws the following conclusions:BD company should increase investment in automotive fastener R&D and the introduction of talents,including R&D investment in the field of electric vehicles;promote smart factory logistics systems,rely on online platforms to connect customers;reduce agency brands Strengthen its own brand building;the main guarantee measures for the implementation of BD’s strategy include:optimizing the company’s organizational structure and functions,strengthening technological innovation,optimizing human resource management,strengthening corporate culture construction,accelerating the company’s platform transformation,strengthening brand building,and establishing Strategic performance appraisal mechanism. |
