Research On Application Of Tangshan Regional Cultural Elements In Cultural And Creative Product Design

Cultural and creative industries are emerging in the Chinese market.Various cities promote the construction of cultural and creative industries,introduce policies,invest funds,cultural and creative product design in the Chinese market.Their particularity is to pay attention to the application of regional cultural elements,arouse the emotional resonance of consumers and improve the practical value of cultural and creative products.Although Tangshan attaches great importance to the development of urban cultural and creative industry,there are still many problems in the design of cultural and creative products for regional cultural elements.In order to spread Tangshan regional culture,it is necessary to study the application of Tangshan cultural and creative product design.Grasping the characteristics of regional cultural elements,extracting symbols,applying innovative design to products,improving economic benefits and creating value.It should be applied into product design endowed with cultural connotation by deeply exploring Tangshan regional cultural elements.At first,the paper studies the present situation of cultural creativity products both at home and abroad and defines the concept of regional cultural elements and cultural creativity product design theory through literature searching method.Next the paper analyzes general characteristics of Tangshan regional culture,classification of regional cultural elements and current situation of cultural creativity products and points out the existing defects in Tangshan cultural creativity product design through field survey method.Then the paper analyzes the expression formation of Tangshan regional cultural elements in cultural creativity product design from the perspective of visual elements,morphological structure and high technology through case analysis.Finally,the paper proposes application methods and principles from the view of users' psychological demands,design aesthetics and market brand to maximize application value.Intangible culture will be transformed into tangible goods to propel the propaganda of Tangshan city culture,improve economic development and establish a cultural strong city.Figure 62;Table 9;Reference 55...