Research On The Optimization Of Development Strategy Of L Automotive Components Manufacturing Company

The orderly and smooth operation of automobile industry chain and supply chain plays an important role in the healthy and stable development of China’s automobile industry.As China’s economy occupies a more and more important position in the world economy,China’s automobile supply chain is facing infinite opportunities and new challenges.With the strong rise of domestic new energy vehicles,in the long run,the auto parts production industry will have great potential for development.L Auto Parts Manufacturing Company is located in the southwest region,in the key hub belt of Chengdu-Chongqing economic development belt.After years of development,it has obtained relatively stable customer resources and market resources.However,with the outbreak of COVID-19 in 2020 and the adjustment of China’s current industrial structure,L auto parts manufacturing company faces the impact of the market and the epidemic.In recent years,the level of business has shown an obvious downward trend.The existing development strategy of auto parts manufacturing company must be adjusted to adapt to the new market situation and changes,so as to find a more favorable development direction in the market.In this paper,L auto parts manufacturing company as the target of research,L auto parts manufacturing company’s current operating conditions,resources,the current development strategy for the investigation and analysis.First,use strategic management tools to conduct in-depth analysis of its macro,industrial and internal environment.In terms of macro environment,there are favorable factors such as national policy support,good industry development trend and great development potential.In terms of industry environment,the existing competitors are strong,the threat of substitutes is bigger and other adverse factors;In the internal environment of the enterprise,there are shortcomings such as insufficient research and development ability,lack of professional talents and insufficient market development.Secondly,SWOT model is used to analyze the results.L External threats facing auto parts manufacturing companies include the rise of new energy automobile industry crowding out the existing market,challenges brought by policy adjustment,fierce industry competition,etc.External opportunities include good industry development trend,strong industry support,and large market demand;Internal advantages include stable customer resources,strong internal execution,high market recognition;Internal disadvantages include relatively single market,unreasonable organizational structure,insufficient research and development ability and so on.L Auto parts manufacturing company has problems such as unclear strategic management objectives,unclear market strategy,insufficient product research and development ability,and imperfect talent training mechanism.Finally,according to the analysis results,the existing development strategy is optimized.L The overall strategy of the auto parts manufacturing company should be adjusted from the stable development strategy to the diversified development strategy,and the business level strategy should adopt the differentiated development strategy,and the functional level should be optimized and improved in the aspects of product research and development,market development and human resources,and fully explore the new energy market on the basis of the original engine pulley and motor shaft products.Develop new products for different customer needs and higher technology content,and set appropriate strategic objectives according to the overall strategy.Therefore,L auto parts manufacturing company can make use of its own production advantages and customer resources for many years,further improve the market share,pay attention to product development,ensure R&D investment,expand the new energy market and other ways to solve the existing problems of the enterprise.By improving the enterprise organization and management system,strengthening the construction of enterprise talent team,establishing risk prevention and control mechanism,strengthening the construction of enterprise culture and other ways to guarantee.