Research And Application Of Cultural And Creative Product Design Of Longping Rice Museum

Farming culture is a valuable asset of China’s agriculture.This thesis focuses on the research and application of creative product design of the Long Ping Rice Museum.Based on the Longping Rice Museum,the focus is on exploring the excellent agricultural culture content in China,and innovative design is carried out in conjunction with the regional cultural characteristics of Hunan(Hunan Shaoyang Longhui Farmers’ Painting).Dedicated to rejuvenating our excellent farming culture through creative product design and presenting it to audiences with a new look.it carries out popular science and cultural education activities,enriching our lives while helping to spread and pass on our excellent farming culture.This thesis is divided into five chapters to elaborate.The first chapter is the introductory part,which mainly discusses the background and basis of the research,the purpose and significance,the research methodology,as well as the focus,difficulties and innovations,and the search for the scope of the topic setting and the overall design ideas from multiple perspectives.The second chapter is a market research and analysis on the design of cultural and creative products for Longping Rice,focusing on the current situation of the development of cultural and creative product design in museums at home and abroad,and the analysis and collation of farmers’ paintings in Long Hui,Shaoyang,Hunan,to provide innovative ideas for the design of cultural and creative products for the Longping Rice Museum.The third chapter is the practice and creation of the cultural and creative product design of the Long Ping Rice Museum.Focusing on the origins of the brand "Daoboguli" and the relationship between Long Hui farmers’ paintings and the Long Ping Rice Museum.And around the rice culture of traditional Chinese farming culture,the most characteristic scenes and scenery were selected and twenty illustrated visual innovation designs of the Long Ping Rice Museum were drawn,laying the foundation for the later application of cultural and creative design.The fourth chapter is devoted to the application and extension of creative product design of the Long Ping Rice Museum.Based on preliminary research and analysis,as well as the positioning of the Daoboguli brand,design cultural and creative products that meet the practical needs of young people.The fifth chapter is concludes.This is a summary of the ideas behind the design of the Longping Rice Museum’s cultural and creative products,and a presentation of the subject’s design experience and outlook.The Longping Rice Museum is a patriotic and popular science education museum aimed at spreading rice farming knowledge and promoting agricultural culture among young people.This article aims to provide reference for the design ideas and directions of cultural and creative products in national level thematic museums,and also hopes to play a role in turning the tide through design practice and writing this article.