The Research On Financial Performance Evaluation Of CATL Company’s Profit Model

With the increasing shortage of traditional energy resources and people’s pursuit of a better ecological environment,new energy vehicles are considered to be the new direction of reform and upgrading of the automobile industry in the world.As a strategic emerging industry in China,new energy vehicles have been given a series of policy support and financial subsidies since 2009,as the heart of new energy vehicles,the power battery industry is developing rapidly.Currently,China’s power battery installation ranks first in the world.However,since 2018,the government subsidies have started to decline and market competition has gradually intensified,which has brought a great impact on the power battery industry.Some small and medium-sized enterprises in the industry are facing profitability difficulties and capital shortage.Faced with the industry environment of both opportunities and challenges,the profit pattern of enterprise itself or its hemopoietic ability cause attention,and the implementation effect of the profit model eventually can be reflected through the company’s financial performance.Based on relevant concepts and theories,This paper takes CATL as the case analysis object,discusses the company’s existing profit model,and then selects Gotion High-tech、EVE Energy these two Companies as the comparison object,analyzes the elements of CATL’s profit model from the aspects of products,customer groups,main sources of income,market and industry chain,technical barriers and brand effect,and also points out its advantages and disadvantages.Then,based on the profit model,this paper evaluates the financial performance of CATL from the perspectives of financial indicators,non-financial indicators and EVA,and believes that the financial performance of the company cannot be separated from the high-quality and stable core management team,profound technology accumulation,the heavy R&D gene inherited from the beginning of its establishment,and the clear and long-term strategic layout of the company’s leaders.Finally,this paper puts forward suggestions to improve the financial performance of enterprises from the following aspects:explore and adjust the profit model suitable for the enterprise,continue to make efforts to energy storage business,maintain technological innovation and focus on reducing costs,cooperate with schools、research institutes and other external institutions to strengthen the introduction and training of talents.