Research On Financial Competitiveness Evaluation And Promotion Path Of Small Household Appliance Manufacturing Enterprises

At present,small household appliance manufacturing enterprises are characterized by a large number of enterprises and great competition pressure among enterprises.With the development of intelligent electrical appliances,it not only brings great development opportunities to small household appliances enterprises,but also leads to more fierce market competition among enterprises.Good core competitiveness can help enterprises to participate in the competition and form a competitive advantage.As an important part of core competitiveness,financial competitiveness is crucial to the cultivation of internal financial resources and the development of financial management.The lack of financial competitiveness of enterprises,even if they have more other competitive advantages,will also be due to the existence of the barrel effect,which makes it difficult for enterprises to give full play to all the advantages and firmly occupy the competitive market.In view of this,this paper intends to-evaluate and analyze the financial competitiveness of small appliance manufacturing enterprises,clarify the path to enhance the financial competitiveness of small appliance manufacturing enterprises,in order to provide reference for small appliance manufacturing enterprises to enhance their financial competitiveness.Firstly,this paper summarizes the industry development background of small appliance manufacturing enterprises,the important role of financial competitiveness for inter enterprise competition,and combs the relevant literature such as the evaluation and promotion path of core competitiveness,the evaluation and promotion path of financial competitiveness,and the competitiveness of small appliance enterprises.And combined with the core competitiveness theory,resource endowment theory and competitive advantage theory to define the financial competitiveness of enterprises.Secondly,with the help of factor analysis,combined with the financial status of small household appliance manufacturing enterprises,a set of suitable financial competitiveness index evaluation system is constructed.Thirdly,according to the financial status of bull group,this paper evaluates and analyzes the financial competitiveness of bull group,and on this basis,combs the problems existing in the financial competitiveness of bull group.Finally,according to the evaluation results of financial competitiveness,this paper makes a systematic study on the path to improve the financial competitiveness of bull group.The results show that:first,bull group has strong financial competitiveness in small household appliance manufacturing enterprises.Second,according to the evaluation model and factor scores,bull group has good financial profitability and financial resource allocation ability,but its solvency needs to be further improved.Thirdly,when bull group improves its financial competitiveness,it has the path to improve the financial strategic ability,financial profitability and financial resource allocation ability,and these paths are interactive and have certain coupling.The innovation of this paper lies in:first,it constructs the financial competitiveness evaluation model of small household appliance manufacturing enterprises.Second,based on the multi factor perspective,this paper makes a systematic study on the path to enhance the financial competitiveness of typical cases.