A New Approach To The Development Of Cultural And Creative Products Under The Background Of New Media

The cultural and creative industry is the emerging industry with creativity as the core.Staples of the industry are cultural and creative products,which are based on the design combined with culture and creativity.They are characterised by high added value and demand,and generally referred to as " Creative products".In recent years,Cultural and Creative Product has become a hot word,and many cities provide strong support to this industry during the process of cultural development.From the earliest tourist souvenir shops,bookstores and other traditional derivatives shops to stores in museum,cultural and creative products theme shop,the quantity and quality of products have significantly improved.However,as one of the forms of cultural and creative industries,cultural and creative products are mostly confined to the traditional physical products with few breakthrough.Moreover,in modern society with the high-level development of new media,there is less development in the combination products.The purpose of this article will focus on the combination form of cultural and creative products with new media,and to discuss the future development of cultural and creative products.