Product Element Perception And Innovative Design Methods For Conflicting Image

With the continuous development and popularization of network technology,the demand of users for information acquisition,communication,and interaction is increasing,with a greater emphasis on personalized and diversified experiences.Users require products in the market that can provide multidimensional experiences,catering to their diverse emotions,preferences,and scenarios.This has led to the emergence of "conflict demand," a new type of demand that necessitates the presence of two or more relatively contradictory and opposing elements within the same product,creating a simultaneous presentation of conflicting and opposing emotional images.Products based on conflict needs have a short active duration but enjoy high consumer recognition and excellent market response.Thus,the study of conflict needs and imagery holds significant practical value in both phenomenon research and product development.It not only enables a better understanding of user needs but also fosters the innovation of product design.Since conflict imagery encompasses opposing images with opposite semantics,quantifying them using traditional image-scale methods becomes challenging,thus posing difficulties in user perception analysis and product design.This study aims to address this issue by conducting a series of empirical studies to examine the impact of conflict imagery on user perception,specifically focusing on the influence of product design elements.Additionally,based on the findings of this research,an innovative design method for incorporating conflict imagery will be proposed.Firstly,this study examines conflict image products on e-commerce platforms.By conducting statistical analysis on user perception experiments,it aims to establish a distinction between the new concept of conflict image and traditional imagery,ultimately defining the concept of conflict imagery.Subsequently,eye-tracking experiment data is utilized to analyze the perceptual differences between users exposed to regular images and conflict images,focusing on both overall product perception and the dimension of product design elements.Drawing on the analysis of human brain conflict cognition,this study proposes the concept of target image sensitivity and the matching degree of design elements.The correlation and analysis of target image sensitivity,conflict evaluation,and eye-tracking measurement data of design elements confirm the suitability of sensitivity as an indicator for investigating the influence of design elements on the formation of conflict image perception.Secondly,this study delves into the prevalent conflict images found in the market.It quantifies the concept of conflict images through semantic research and introduces the notion of "conflict distance." By conducting a perceptual experiment involving contradictory associations with the word "elephant" and a set of identical picture samples controlled by two design elements,the causes behind conflict images and the impact of design elements on user perception are elucidated.Furthermore,this perception mode is extended to encompass conflict perception involving multiple design elements.Experimental findings indicate that design elements can be categorized as common factors,fixed factors,and active factors based on their influence on conflict imagery,with only the active factor affecting conflict image perception.The design attributes of the active factor manifest diverse images on the design elements through the integration of design schemes.Each design element possesses its own adeptness in evoking product emotions,known as the sensitivity of design elements.When these images are effectively expressed through the inherent characteristics of design elements to achieve a certain equilibrium,users can perceive conflicting images.Finally,this study proposes a quantitative method for the perception index of conflict images based on the user perception mode.The objectives and evaluation constraint rules for evaluating conflict image perception are determined by evaluating the semantic variables and design elements of conflict imagery and are quantified accordingly.A FAHP conflict image evaluation model,combined with gray correlation degree,is introduced,along with an explanation of the evaluation index system,criteria for screening indicators,and methods for calculating weights.Additionally,a design scheme optimization method based on the conflict image evaluation model is proposed.The design schemes are optimized through design survey analysis and semantic matching,and a comprehensive evaluation is conducted using the conflict image evaluation model.In the section on innovative design cases,practical application is demonstrated using women’s carrying bags as an example.The study verifies that the newly screened products using this design method can meet users’ needs for conflict image products,and the evaluation model exhibits good prediction and screening effectiveness.Moreover,this design method is universal and extendable,and can be applied to other research fields and objects,providing new ideas and methods for product design to address emerging needs.