The Research On Digitization Strategy Of Kosim Co.,Ltd.

The emergence of data as a factor of production is catalyzing a new industrial revolution,and an entirely new global digital architecture is taking shape,which China defines by establishing physical infrastructure and corresponding virtual network platforms,setting management standards,and shaping the emerging digital governance system.Digitization promises a new era of opportunity,technological progress,and freedom of movement and thought.Through the diffusion of digital infrastructure and platforms,from top to bottom,through the influence of technology standards and governance system,a new industrial ecology has been formed.With the advent of digital economy,data element has become the engine of economic development,data is a new production factor,basic resources and strategic resources.Industrial Internet is a new industrial ecological product of the comprehensive integration of modern information technology with economy and system.It is to give new value definition to process and optimize process,realize enterprise cost reduction,efficiency improvement,quality improvement,innovation,and at the same time enable China’s industrial economy to achieve high-quality development.The application of data technology is changing people’s production mode.Now the technology of industry 4.0 and intelligent production has been relatively mature,and it has gone ahead of management in the reform of production mode.Data technology is changing the way production works in all walks of life,not only in manufacturing enterprises,but also in service enterprises,high-tech enterprises and trading enterprises.Kosim company is a group company,was founded in 1951,headquartered in Germany’s in strobing,for the process,filling and packaging and internal logistics field design,development,manufacturing machinery and equipment,Kosim as a full system supplier,breweries,around the world to beverage industry and food producers provide machines and complete production line,technology,From canning technology to packaging machines to IT solutions,Kosim has been serving customers in China for more than 20 years.Whether it is glass,PET or aluminum,Kosimmachines and equipment process millions of bottles,cans and specially shaped containers every day,designing and implementing complete production lines for beverage and food manufacturers,covering every individual step of the production process,from product and container production,canning and packaging all the way to container recycling.Kosimprovides customized services according to the different needs of customers.Kosim’s business purpose is to centralize operations and now provides strong regional service support to customers in China and around the world.As digital technology continuously changes the market environment and business model,and affects the management and operation of enterprises,digital development has become the only way for global enterprises to resume and maintain their sustainable competitiveness in the coming of the digital era.As a large multinational company,Kosimhas been rethinking and adjusting its management strategy performance.Under the tide of digitalization,Kosim has been the first to carry out a lot of digitalization strategy changes,and has made good achievements.Based on the basic theory of strategic management,this paper conducts research through literature analysis,survey and qualitative analysis.Digital development train of thought and the choice of business model is the core issue of coase sensitive digital strategy development,coase sensitive company must be innovative to identify different strategies of digital production as the goal,from the development strategy and business model of digital resources and key the two dimensions of organizational adaptability to sustaining Kosim company’s own competitiveness,Kosimdigital development strategy needs a clear idea,so that the company can follow the pattern.According to the business of the future demand and the current situation,formulate corresponding digital talent development strategy,and designed a targeted talent attraction,recruitment,development and retention policy,the company in the rapid growth of the market,or to establish a comprehensive system of digital body process,and digital technology to upgrade the development of internal operations to increase comprehensive ability,To ensure the final implementation of the digital strategy.