| In today’s digital age,industries across the board are being transformed by the introduction of digital technologies.The engineering machinery industry,a fiercely competitive traditional industry,is no exception.While many companies have traditionally focused on sales of equipment and services,the development of digital technology has led to the adoption of digital strategies that improve customer experience and market competitiveness.The question of how to position a clear digital strategy in this environment has become a critical issue that must be addressed.This article examines the digital strategy of E Company,beginning with a review of the importance and necessity of strategic management and improvement for corporate development.It then delves into digital-related theories and explains the impact of digital strategies on corporate development,both domestically and abroad.The article then describes the current digital strategy of E Company and analyzes its formulation,implementation,and effectiveness.Interviews with senior and middle-level employees at E Company revealed issues with data management,homogenization in digital after-sales services,and lack of coordination between business processes and information systems.The article then assesses the internal and external environment of E Company and identifies opportunities and threats,as well as advantages and disadvantages associated with digital strategy improvement.Based on this analysis and SWOT analysis,the article offers suggestions for improving E Company’s digital strategy.These suggestions include clear positioning of the digital strategy improvement,implementation strategy,and safeguarding measures.The implementation strategy focuses on strengthening data governance and application,establishing a digital sales and service system,and creating an intelligent collaboration platform.The article also recommends cultural,sharing,security,and talent safeguarding measures to optimize the digital strategy improvement. |
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