Research On The Performance Of Jiangling Motors Based On Grey Correlation Analysi

In recent years,China’s automobile consumption market has fluctuated greatly,the development of major automobile manufacturing enterprises has been difficult,and automobile production and sales have experienced negative growth for the first time in nearly28 years in 2018.While the auto industry’s sentiment has picked up from 2020,the overall trend is still declining.In order to better respond to the new crown epidemic and the development of new energy vehicles,it is particularly important to evaluate the company’s performance objectively and fairly.Jiangling Motors Co.,Ltd.(hereinafter referred to as Jiangling Motors)was established in 1968,as a representative "long-established" enterprise in the commercial truck industry,the company’s performance has declined year after year.Therefore,in order to help Jiangling Company get out of the current predicament,it is necessary to evaluate the company’s performance and find the problems in its performance.In this paper,Jiangling Motors is used as a research object to study the company’s performance using the literature research method,case study method,and comparative research method.First,the performance is defined,and the strategic management theory,stakeholder theory and gray system theory involved in the article are elaborated.Secondly,the indicators of performance evaluation are selected and the analytic hierarchy method is used to empower the indicators,so as to build the performance evaluation index system of Jiangling Motors.Third,the efficacy coefficient method and the gray correlation analysis method were used to analyze and evaluate the performance level of Jiangling Motors as a whole.On this basis,the problems and causes of Jiangling Motors’ performance are analyzed.Finally,according to the causes of the decline in the performance of Jiangling Motors,relevant measures to improve performance are proposed.This paper found that the performance level of Jiangling Motors in 2011-2020 showed an overall downward trend,but it was generally stable from 2011 to 2015,and there was a significant decline in 2016-2020.After analysis,the performance of Jiangling Motors has the problems of weak profitability,declining operational ability,internal operations lower than the industry average and low staff quality.The main causes of the problem are higher costs,more accounts receivable,less number of 4S stores and the need to improve the quality of the company’s human resources,according to which this paper proposes relevant measures to improve performance.This paper breaks through the traditional research perspective of the automotive industry,narrows the industry scope of performance evaluation to the market segment of commercial trucks,and evaluates the performance of Jiangling Motors by using the efficacy coefficient method and the gray correlation analysis method,so as to find the problems and causes of the company’s performance in a targeted manner,and enrich the relevant research examples.