| Bridge culture is one of the most characteristic cultures in the rich and diverse urban cultures of Chongqing,and urban bridge is the most prominent representative among them.Up to now,there are more than 30 urban Bridges in the main urban area of Chongqing,and each bridge is not only a unique traffic road and urban landscape of Chongqing,but also a carrier of chongqing people’s spiritual culture.Therefore,Chongqing bridge culture has a rich resource base for the development of cultural and creative products.Among many urban Bridges in Chongqing,the Jialingjiang Bridge is of great significance.As the first urban highway bridge in Chongqing,jialing River Bridge has changed the history that Chongqing residents can only rely on ferry to cross the river,and has played an important role in promoting the development of the two sides connected by the bridge,which has a pivotal historical significance in the construction of Chongqing bridge.Based on this,this study takes Chongqing Jialingjiang Bridge as the design object to carry out the research of cultural and creative product design.However,through field research,desktop research and field interviews,it is found that:Along with the rapid development of bridge-building technology,now the newly built Bridges with the unique style attracted the attention of the public,in contrast,build s earlier jialingjiang bridge,in chongqing residents is given priority to with the youth group’s cognition is extremely low,jialingjiang bridge and its cultural connotation is now facing a retreat in generations of memory.This study focuses on the current situation of the Jialingjiang Bridge.In the second chapter,through the analysis of the research results,it is proposed that the traditional cultural and creative product design based on solving problems is not suitable for the Jialingjiang River Bridge.Based on this,in the research of cultural and creative product design,the concept of speculative design is introduced and elaborated in detail,hoping to endue cultural and creative products with inspiration through the intervention of speculative design.The third chapter analyzes the cultural connotation of the Jialingjiang River components,product design and theoretical design of commonalities and differences as well as the advantages and disadvantages,and combed the speculative design in Jialingjiang River bridge and the application of the product design path,at the same time in the perspective of macro summarized based on the theoretical design perspective and product design strategy and design principles;The fourth chapter carries on the design practice of "the coming and going of the Bridge" according to the theory above.Finally,in the fifth chapter,the author summarizes and puts forward the future prospect of the research direction of this topic.It is hoped that the research of this topic will inspire more people to think about the current situation of Jialingjiang Bridge and trigger follow-up discussions,and also put forward new possibilities for the design of traditional cultural and creative products based on solving problems. |
