Feasibility Study On Yangjiang Waterfront Residential District Project

Real estate projects are characterized by immobility,long construction period,large investment and high rate of return,and are restricted by social economy,relevant policies,market demand,etc.The development unit should not only make good use of its own resources,but also master the latest market demand,economic environment and real estate policy,so as to maximize the project income and make the investment activities successful,which is also closely related to the survival of the development unit.Once the investment of real estate project is determined,it needs to start to generate a series of costs,especially the cost of obtaining the land use right of the project,which has legal effect and cannot be withdrawn at will.Through rigorous analysis and scientific demonstration of the real estate project’s economy,risks,benefits and other aspects,it provides a scientific basis for the development of the project and a useful reference for the evaluation of similar projects.This paper takes the feasibility study of Yangjiang Waterfront Residential Community Project in Xuancheng City as an example,and studies from the following aspects:First of all,the project of Yangjiang Waterfront Residential Community in Xuancheng City was carefully investigated,the policy environment,economic environment,financial environment and other external environmental factors of Yangjiang Waterfront Residential Community were analyzed,the same type of local buildings were investigated,the purchase intention of consumers was collected through questionnaire survey,and strategies were proposed for the promotion and sales of the project in the later period.The SWOT method is used to analyze,summarize the internal advantages,disadvantages,external opportunities and threats of the Yangjiang Waterfront Residential Community Project,and comprehensively position the project from the three aspects of the main body positioning,product type positioning,and product grade,and draw a conclusion that the project has a more optimistic market demand.Secondly,the planning and design scheme of the project is analyzed,and the key points and difficulties of the project design are elaborated,which should not only meet the current market demand,but also meet the corresponding construction indicators;The general layout,main technical and economic indicators,single building design scheme,environmental protection and energy saving technical scheme of the planning and design scheme are introduced.Through analysis,the project plan conforms to the overall planning of Xuancheng City,meets the requirements of various indicators of the planning conditions,conforms to the current national and regional norms and standards,and can provide technical support for the development of the project.Thirdly,starting from the proposed schedule of the project,on the one hand,the cash outflow of the project is estimated through the estimation of the project construction investment cost,development cost,taxes and surcharges,and income tax;on the other hand,the cash inflow of the project is estimated through the analysis of the project opening price and sales revenue.Analyze the profitability of the project by estimating the dynamic financial indicators of the project,and at the same time analyze the static financial effect of the project to draw the feasibility conclusion of the financial analysis,so as to ensure that the development unit can obtain the expected benefits.After the risk analysis of the project,propose the corresponding solutions according to its category to reduce risks and minimize losses.Finally,through the above analysis of Xuancheng Yangjiang Waterfront Residential Community Project,the feasibility conclusion of the project is drawn: from the perspective of location,Yangjiang Waterfront Residential Community Project is located in Nanjing Metropolitan Economic Circle,only an hour’s drive from Nanjing,with obvious geographical advantages;From the perspective of supporting facilities around the project,the infrastructure of the project,such as transportation,hospitals,schools,supermarkets,is complete,and there are many residential communities around,with a strong residential atmosphere;From the perspective of land supply,the land available for sale in the downtown area of Xuancheng City is becoming less and less,and the land for this project is obviously scarce;From the perspective of consumer groups,the urban population is large,and there are consumer groups at all levels,with good purchasing power;From the financial analysis results,the total return on investment and the return on capital of the project are both high,the financial net present value before and after financing is greater than zero,and the internal rate of return is higher than the benchmark rate of return of the real estate industry.Put forward suggestions on taking active land acquisition strategies,adjust the development rhythm according to market changes,and change the marketing ideas according to the real estate industry,so as to continuously optimize the project planning.Figure [11] Table [27] Reference [57]...