Case Study On The Feasibility Study Of Xiangyang GX Project Of R Real Estate Company

With the rapid development of China’s economy,the real estate industry,as one of the important pillar industries of China’s economy,has developed rapidly,which has also led to the increasing popularity of the land market.The focus of the survival competition of real estate enterprises has gradually extended from the secondary sales market to the primary land market.Due to tight financing and rising land prices,it is more difficult for real estate enterprises to allocate funds,and the effective value of funds is further highlighted.The correctness of land investment decisions also has a deeper impact on the steady development of enterprises.The fundamental of land investment decision is to study the investment feasibility of the land..This paper studies the GX real estate project that R company intends to invest in,and demonstrates the feasibility of the project investment by analyzing the economic operation,the current situation of the industry and the project itself.Following the principles of combining macro and micro analysis,qualitative and quantitative analysis,and static and dynamic analysis,this paper determines the feasibility of GX investment by using investigation and analysis,competition comparison and case analysis,combined with the relevant knowledge of many professional lines at the front and back of real estate development,and provides a reference for R group to establish a standardized investment research system in the strong third tier cities represented by Xiangyang.At the same time,combined with the special background of the project and the investment strategic deployment of R company,through a comprehensive analysis of the project,we can better understand what the advantages of the company and the advantages of the project and what the risks of development are when R company operates and develops the project,formulate the risk prevention plan for the follow-up development and construction of the project in advance,promote the project to achieve the investment objectives,and make full use of the important value of real estate feasibility study.