Research On The Development Path Of Shipbuilding Industry In Zhejiang Province From The Perspective Of "SCP" Paradigm

In recent years,China’s shipbuilding industry has been developing continuously and has become a shipbuilding country competing for hegemony with South Korea.Zhejiang province is located on the southeast coast,rich in Marine resources,superior port conditions,sufficient private capital,strong industrial supporting base,so that the development of the shipbuilding industry has obvious internal advantages,thus becoming an important shipbuilding base in China.However,the shipbuilding industry in Zhejiang province has a small scale,backward management level,insufficient R&D and innovation ability,and uneven development of industrial structure,all of which restrict the transformation and upgrading of the industry to be intelligent,digital,and environmentally friendly.This thesis starts with the development status of the shipbuilding industry in Zhejiang Province and uses the ARIMA model to analyze its industrial trend.It concludes that the shipbuilding industry in Zhejiang province is currently facing severe forms such as overcapacity and weak independent innovation ability,and the industrial trend in the next three years presents a slow decline trend.Then,applying the SCP paradigm of industrial organization theory,the thesis researches the market structure,behavior,performance,and their relationship of the Zhejiang shipbuilding industry through statistical and comparative analysis,empirical research,and other methods.It is found that the shipbuilding industry in Zhejiang province belongs to the low-middle oligopoly market structure with low market concentration,low product differentiation,no obvious advantages of economies of scale,and there are import and export barriers.Most enterprises adopt a price leadership model and cost-plus pricing.Profit margin,the efficiency of resource allocation,and the degree of technological progress need to be improved.Market performance is influenced by market structure and behavior.Then,the SWOT model is used to analyze the internal advantages and disadvantages as well as external opportunities and challenges of the shipbuilding industry in Zhejiang Province,and finally,the development path of optimizing the shipbuilding industry in Zhejiang Province is proposed from the SCP paradigm.To improve the scale economy of the shipbuilding industry in Zhejiang Province and encourage effective competition,the development path with certain theoretical and practical significance is put forward from three aspects of improving market concentration,enhancing industrial competitiveness,and optimizing quality,benefit,and efficiency: ship product structure,balanced industry layout,and perfect the policies and regulations;To reduce shipbuilding costs,increase R&D investment,and develop the clean energy market;We will strengthen quality control,raise the level of intelligence,and increase financing,to achieve sound industrial development,transformation,and upgrading.