Optimization And Analysis Of Marketing Strategy Of Battery Products Of XD Company

With the e Xacerbation of resource and surroundings problems,new energy can transformation the certain for all space in the global in future.The mark share for new energy in the inevitable product is adding year for year.Driven by both policy and market,new energy vehicles will become the development direction for free cars.When the new energy vehicle power source,lithium battle can environmental protection and technological advantages,with its characteristics of high storage density,green environmental protection,replacing the traditional nickel-cadmium battery,lead-acid battery.Major new energy vehicle manufacturing enterprises have taken lithium battery as the primary choice of new energy vehicle power source.XD Company engaged in the manufacturing industry of lithium battery equipment.Since its establishment,XD company has vigorously developed advanced technology and constantly improved its technological innovation ability,and is a leading enterprise in lithium battery equipment.In the face of the continuous increase in the market demand for lithium batteries,major manufacturers have launched lithium battery production and manufacturing business,lithium battery industry competition is very fierce.This article makes lithium battery from XD Company was a search objection,combines the research states surrounding,and makes 4P for theory markets,PEST reflect means and Porter’s model for five focus model when a supporting theory.Focused on the contemporary business condition for XD Company,this article reflect the contemporary marketing condition for the companies from four respect: produce system,practice strategy,marking channel and promotion strategy,make condition and dust condition.The article of market condition is means from four sides: political environment,economic environment,social environment,science and technique environment.The reflect for industry environment has means on five aspects: chanel suppliers,summer,political compete,native produce,and induce compractive.By means of questionnaire survey,the survey data can satisfy reflection,and servant practice e Xcited for the condition strategy of lithium battery products of XD company were put forward: first,the product system was relatively single;Second,the price is not attractive;Third,the marking means is reliable thin;Fourth,the produces system are reliable alone.The problem research as e Xamples: insufficient search and evolution practice of lithium battery products;Unreasonable produce price;Lack of marking means;Based on all develop and use the internet and office promotion way.Put front of steps from the produce,practice,mean and advertise.Product: 1.Increase produce science searching and development,enhance the feeling of product making,2.Enhance the added value of products,optimize customer e Xperience;Price: 1.Adopt differentiated pricing strategy;2.Fle Xibly set payment method;Channel: 1.Establish a win-win mechanism for sales channel members;2.Strengthen in-depth cooperation between online sales platforms;Promotion: 1.Enhance online publicity and enrich sales promotion forms;2.Actively participate in offline activities to enhance brand influence.This article based on the contemporary marketing condition for lithium battery products of X Company,and take steps on fused with the theories and practical,as regards making the advance of the company firm.Be hoped the article could take strong strategic reference value and practicability significance for the marketing strategy optimization of lithium battery manufacturing enterprises.