Research On Marketing Strategy Of WWD Gas Fuel Control System Assembly Company

In recent years,with the rapid development of China’s economy,the steady advancement of domestic infrastructure projects,as well as under the influence of the commercial vehicle state sixth phase emission regulations.The market of domestic natural gas heavy truck ushered in the explosive growth.It also brings the rapid growth of WWD’s vehicle gas control system market.In 2020 year,the annual sales of domestic commercial vehicles reached 5.133 million,achieving a sales growth of 18.7%.The annual sales volume of natural gas heavy trucks was 142,000 units,achieving a sales growth of 22%.The future market has infinite potential,so how to gain competitive advantage in the market,how to develop marketing strategies to expand sales and maintain WWD’s leading position have become the topic that need to be studied in this paper.The first chapter elaborates the background and significance of this research.The second chapter analyzes the marketing macro environment and micro-environment of WWD company,including the customer requirement,the company’s marketing status quo,the competition situation and the supply environment.In the third chapter,WWD company’s market segmentation,target market selection and market positioning are analyzed in detail through STP theory,and the target market of WWD company is selected and the market positioning of WWD company is redefined.Finally,according to the market positioning process,select the competitive strategy which can make the enterprise continue to enhance the competitiveness.The fourth and fifth chapters of the article respectively for the WWD company to develop the alienation of travel marketing strategy and a series of marketing strategy guarantee measures.The sixth chapter summarizes and looks forward to the full text.Based on the marketing problems of WWD Company in the vehicle gas control system assembly market,this paper analyzes and summarizes the characteristics of the market and the competitive environment.Take relevant marketing theories to develop practical marketing strategies and implement measures actions for WWD Company.It is hoped to help WWD Company expand its competitive advantage in the actual marketing work and provide a reference direction for the similar products in the domestic market segment.It provides necessary support for the development of the domestic natural gas engine industry and the development of green energy economy by getting rid of the petroleum energy dependence of the engine in China.