Research On Innovation And Application Of Visual Elements Of Poyang Bodiless Lacquer Art From The Perspective Of Design Semiotics

As the third batch of traditional handicrafts included in the list of my country’s intangible cultural heritage,Jiangxi Poyang Bodiless Lacquer Art has extremely high inheritance value.With support of national policies and the increasing demand for entertainment,the innovative development has gradually become a key part of non-hereditary inheritance.First of all,through field investigation and desktop research,I summarized the historical context,development status,production technology and art form of Poyang Bodiless Lacquer Art.Second,the semiotic model of Poyang Bodiless Lacquer Art design is constructed from the four aspects of semantics,composition,pragmatics and contextual.And constructed a semiotic model of Poyang Boron Lacquer Art Design.Third,analyze consumer needs through questionnaire surveys,and combine interviews to determine the cultural and creative products of target consumers.And this study quantifies the target consumer’s perceptual cognition of Poyang Bodiless Lacquer Art patterns.In order to obtain patterns with a high degree of consumer recognition.Finally,use shape grammar theory to deduce new patterns,apply them to products intended by target consumers,and conduct design verification.The purpose of this research is to meet the needs of contemporary consumers and scientifically extract the visual elements in Poyang Bodiless Lacquer Art,carry out innovative designs and apply them to cultural and creative products.In this way,Poyang Bodiless Lacquer Art is further integrated into modern life,promotes its development and inheritance,and provides a reference for intangible cultural heritage innovation and application.