Research On The Mechanism And Business Performance Of Digital Transformation Of Zbom Home Collection

Driven by the new technologies such as artificial intelligence and 5G,digital transformation is also gradually advancing.Digital technology has triggered a wave of industrial restructuring and upgrading;the outbreak of COVID-19 has also promoted digital production.However,due to the relatively lower level of digitization of Chinese enterprises,the development of various industries is uneven.As a traditional manufacturing industry in China,the furniture industry has special attributes such as low repurchase rate.Besides,under the impact of the epidemic,the furniture enterprises are also facing many survival tests and shall strive for digital transition.Therefore,this thesis will study how to make good use of the advanced digital technology and carry out digital transformation in furniture industry.This paper mainly uses the literature analysis method,case analysis method and financial analysis method to research on the mechanism and business performance of digital transformation of Zbom Home Collection.On the basis of the related research on digital transformation,the thesis will take Zbom,a leading enterprise in the home furnishing industry,as a specific case,and analyze the motives for the digital transformation of Zbom and business performance which has been improved after the transformation from several dimensions.According to its implementation of digital transformation,the author will research the implementation mechanism of digital transformation from three dimensions including cost reduction,innovation drive and brand effect.The efficiency of the transition will also be researched.However,due to the incompleteness of the digital construction,there are still some deficiencies.In this regard,some suggestions are provided,including making long-term digital strategic goals and increasing research and development efforts,so as to provide power for its subsequent development.Finally,based on the research results,the experience of the digital transformation will be summarized.