| After decades of rapid economy development,China shifts from high-speed growth to medium-high-speed growth stage.Economy and industry development requires enterprises to transform from "quantitative growth" to "qualitative improvement".In the past 20 years,Chinese enterprises expanded blindly,resulting in widespread overcapacity.Enterprises lack of effective operation management and with extensive production,are generally low efficiency,and have persistent problems such as safety,environmental protection and quality;Enterprises lack innovation vitality and have a high degree of product homogenization.In the future,China needs enterprises with unique competitive advantages to build advanced management capabilities.In order to achieve sustainable development and improve management level,enterprises need to effectively balance cost,efficiency,quality and safety.To raise issues,this research discussed marketing requirements and relevant problems through fully diagnosing the current state of operation and management of a Construction Materials Group.To analyze issues,my research compared and summarized the latest theory in lean operation area internationally and internally.Combining the global and domestic marketing and economic trend of the concrete and PC construction industry,this research dug out the core issues currently existing in this Construction Materials Group layer by layer focusing on marketing and production business units by integrating global marketing statistics,internal investigation reports and external expert interviews.To solve problems,aligning with the guideline of introducing lean thinking,planning lean goals and designing lean operation solutions,this research designed a lean transformation solution that conforms to the corporate culture of the company under the guidance of lean thinking,and provided a lean operation transformation system for marketing and production business units.In conclusion,through the design and analysis on the lean operation transformation of a Construction Materials Group,this research will help the company to optimize resource allocating,improve production efficiency and achieve the best budget control,measured by various elements including the overall improvement of channel promotion capabilities,product competitiveness,production efficiency and end-to-end service capabilities.It will also explore a path of lean operation transformation for manufacturing industry and guide the direction for adapting and establishing a new industrial structure. |
