Research On Localization Development Strategy Of Intelligent Equipment Manufacturer U Company

Promoting the rapid development of the new energy vehicle industry is an important strategic measure in my country,which can effectively deal with climate change and promote the green development of the country.The country has adhered to the strategic direction of pure electric drive in recent years.Under the guidance of a number of policies,the new energy vehicle industry has developed steadily.The stimulus of the policy has led to a substantial growth in the domestic new energy vehicle industry.The epidemic has a greater impact on the global supply chain.Under the circumstance,the new energy vehicle industry will still complete the annual production and sales target of 3 million vehicles in 2021.The continuous growth trend has caused major domestic OEMs to start a new round of production capacity investment boom,and the intelligent equipment manufacturing industry,which is at the core of the new energy vehicle supply chain,has also begun a new round of development and competition.This paper discusses the development bottlenecks and challenges encountered by the foreign intelligent equipment manufacturing enterprise U Company under the investment boom of China’s new energy industry as the background,and elaborates the current development status and business model of U Company.U Company analyzes the current macro environment and economic environment,analyzes the company’s competitiveness through the "Porter’s Five Forces" model,analyzes the advantages and disadvantages of the development strategies of significant competitors,and compares the SWOT analysis method within the enterprise.Various key external factors are formed and a strategic matrix is formed.Finally,the analysis conclusion is obtained and the Chinese "localization" development strategy that best matches U Company is found,and the implementation strategy and safeguard measures are given.In order to enhance the competitiveness of the enterprise,realize economic benefits and healthy,sustainable and steady development,in order to make U company’s business development in the domestic market steadily improve,and firmly grasp the leading position in the industry.At the same time,it is also hoped that other foreign-funded enterprises of the same type in the new energy vehicle industry can learn from it and formulate new development strategies to meet the rapid development needs of the new energy industry in a complex economic environment.