| By studying the historical and cultural background of Mingtang Paradise Scenic spot,this paper deeply analyzes the current situation of cultural and creative product design in Luoyang and Xi’an scenic spots by using the methods of data collection,quantitative analysis,on-the-spot investigation,case analysis and so on,taking its essence and discarding its dross,so as to provide a theoretical basis for further research on accumulated experience.On the basis of this research,the types of consumers of cultural and creative products in the scenic spot are determined through questionnaire survey and field investigation: young groups such as students,teachers and white-collar workers aged 15-26,so as to determine the design orientation and design principles of the works.It also analyzes and condenses the historical and cultural elements of Mingtang Paradise: architectural features,decorative patterns and historical figures,and integrates modern design techniques for innovative design,mainly including logo design,Wu Zetian character image and expression package design,illustration design,ticket design and auxiliary function development,and cultural and creative peripheral design.Pass it on to the public through new ways,endow cultural and creative products with profound history and culture,cultivate the missing sense of history of young people in the new era,and enhance their interest in historical exploration. |
