The Research And Application Of The Whole Process Monitoring System Of Marketing Business In Power Supply Enterprises

Electric power marketing work has many characteristics,such as many points,scattered operations,complex processes,high timeliness,and many contact points with customers.If we do not strengthen the process monitoring of key nodes and indicators,it will directly affect the economic benefits and service image of the company.Practice has proved that monitoring is an effective means to reduce errors and risks.By establishing a perfect marketing monitoring system and implementing centralized monitoring and supervision on key marketing indicators,work quality and service quality,it can effectively improve the management and control power of marketing business,the execution power of daily business and the supervision power of customer service,realize the further transformation from marketing management to concentration and refinement,and promote Further improve the overall work quality and management level of marketing.Under the unified deployment of Guangdong Power Grid Co.,Ltd.,Dongguan Power Supply Bureau,combined with the actual situation of Dongguan,has set up a pilot monitoring system for the whole process of marketing business.This paper studies and applies the pilot construction of the whole process monitoring system of marketing business.Firstly,it analyzes the basic concept of power marketing business,and analyzes the research background and significance of the whole process monitoring system of marketing business of power supply enterprises.Secondly,it introduces the construction demand analysis and system implementation scheme of the whole process monitoring system of marketing business.The whole process monitoring system of marketing business will be built by four modules: comprehensive power failure,business expansion and installation,electricity charge and customer service monitoring,which mainly realizes the four main functions of monitoring,analysis,dispatching and improvement of various disciplines.It is composed of multiple monitoring and analysis topics and various business rules,covering all process nodes of four modules: comprehensive power failure,business expansion and installation,electricity charge and customer service monitoring.Finally,the application display and application effect of the system are evaluated.Through the comparison of index data before and after the implementation of the system application and the application in various specialties,it shows that the system can be fully competent to monitor the functions of the whole process of marketing business,and improve the refined management level of marketing service and the service ability of all staff.Through the establishment of the whole process monitoring system of the marketing business of Dongguan Power Supply Bureau,the informatization infrastructure of Dongguan Power Supply Bureau will be strengthened,and the whole process monitoring system of the marketing business in line with the business characteristics of Dongguan Power Supply Bureau will be constructed.The efficient application of the business system will be realized from integration,sharing,collaboration and innovation,so as to realize "platform centralization,business integration,decision-making intelligence,safety and practicality" for Dongguan Power Supply Bureau.The electric power bureau provides a solid foundation for the domestic first-class and international advanced modern power supply enterprises to ensure the sustainable development of Dongguan Power Supply Bureau.