Research On The Evaluation System And Method Of Marketing Business In Power Supply Enterprises

In the current society,our country’s electric power system reform,is unceasingly thorough.the traditional power marketing,also from production as the center,gradually to service-centric,that is,the service mode of power enterprises,also need to adapt to the needs of the times and constantly change,update.Power supply enterprises The marketing business level of the industry is the basis for improving the service quality.Therefore,power supply enterprises must adapt to the development trend of current reform as soon as possible,and actively improve their marketing business level.Power supply enterprises should actively establish a set of scientific,complete power supply enterprise marketing business evaluation system,and fully implement it in the daily work,and then give full play to the role of evaluation methods.On this basis,the power supply enterprise can combine the analysis and research of the marketing business and its links,processes and elements,at the same time,according to the relevant comprehensive evaluation theory knowledge,the use of fixed The quantity,the qualitative union method,carries on the comprehensive appraisal to own marketing service.This work,in fact,is the current development of power supply enterprises,management must face an important subject.In this paper,firstly,the current situation of marketing business evaluation of power supply enterprises is described,and the problems and shortcomings of the methods of power supply enterprise marketing business evaluation system are analyzed.Expatiate on the construction of marketing business evaluation system of power supply enterprise,including construction principle,overall design,module design,etc.Thirdly,analyze the weight of evaluation system and the application of marketing business evaluation method in detail.It involves many aspects,including building the hierarchical structure model,establishing the weight judgment matrix,checking consistency,calculating the weight of the marketing business evaluation system,introducing the evaluation method,and selecting the reason of the fuzzy comprehensive evaluation method.Finally,in the end of this paper,combined with the real case of marketing business of power supply enterprises,the comprehensive evaluation method of marketing business is carried out,including benchmark level evaluation,criterion level evaluation,and so on.Comprehensive evaluation Through the analysis of this paper,its purpose is to give full play to the role of business evaluation system and promote the stable development of power supply enterprises.