Research On The Visual Effect And Application Of Auspicious Animal Pattern In Modern Packaging Design

The Chinese nation has a long history and culture,and the art history is full of mysterious colors.The auspicious auspicious pattern of auspicious animals is an important part of the history and culture of the Chinese nation and the origin of modern patterns.The decorative patterns of birds,flowers,trees and animals in ancient China have spanned a long historical period and have continued to this day,which is not an accidental phenomenon.It is inseparable from the profound national culture and traditional beliefs of our country.In the modern era when Chinese traditional art and culture can more deeply influence the international art trend,studying the evolution of Chinese traditional pattern auspicious animal pattern and its embodiment in modern packaging design is not only a kind of inheritance of Chinese national culture,but also a powerful channel for the world to deepen understanding of Chinese national culture,which is very realistic for inheriting and promoting Chinese traditional culture Significance.Modern packaging design is an important field in the history of modern design.The historical process of its development is closely related to the direction of modern design.Whether in theory or in practice,packaging design has always been at the forefront of the times.The visual art embodied in packaging design is a kind of stimulation for people’s thinking and perception.In the development history of modern packaging design with minimalism as the artistic pronoun,the design of auspicious animal pattern in traditional Chinese culture makes people feel the return of human feelings.It embodies a kind of human feelings in the complicated modern society,which is also the core of national visual elements in traditional Chinese culture.This paper is mainly divided into five parts,the first part is the introduction,which mainly describes the background,purpose and significance of the research,research results at home and abroad and innovation of the topic;the second part describes the embodiment of Chinese elements-auspicious animal patterns;the third part describes the "language" in packaging design;the fourth part describes the development of auspicious animal patterns in modern packaging design The fifth part is the conclusion,which shows the author’s viewpoint and idea.Through the research on the application of auspicious animal pattern in modern packaging design to people’s vision,it is confirmed that people still have basic belief psychology and reverence attitude towards auspicious animal in subconscious,which makes people feel a sense of belonging from the bottom of their hearts.This is based on the pride of Chinese culture and recognition of modern packaging design.