Empirical Study On The Influencing Factors Of College Express Packaging Recycling System Based On Service Design Concept

Against the background of vigorously promoting the construction of ecological civilization,the optimization of service experience and the improvement of recycling rate of express packaging recycling service,as an important link of recycling resources,are of great social significance.With the wide application of Internet technology in the logistics field,the "Internet+" oriented express packaging recycling service mode is gradually becoming a trend.However,due to the late development of domestic resource recycling,many recycling service platforms are homogeneous and lack innovation and differentiation,leading to low recycling efficiency,poor service quality and low participation.Therefore,based on system thinking,this study introduces service design theory combined with system dynamics empirical methods from the perspective of service satisfaction to explore the intrinsic mechanism and key influencing factors of the university express packaging recycling system,so as to provide reference for optimizing the service design of the university express packaging recycling system,improving user experience and promoting the sustainable development of the recycling industry.The main components of this study are as follows:First,To explore the theoretical framework of system dynamics intervention in service design research.The concepts,characteristics and basic principles of service design and system dynamics are sorted and analyzed,and the interrelationship and application prospects of both are analyzed.The possibility and applicability of applying system dynamics in service design are summarized with literature research,and an innovative research framework combining qualitative research on service design with quantitative research on system dynamics is proposed.Second,the construction of influencing factors based on the service quality gap model indicator variables.Using the methods of user research and service design system analysis,the key contact points in the service process are extracted around the main dimensions of user behavior,and refined in stages according to the three dimensions of people-products and services-environment;combined with the service quality Combined with the service quality theory,we construct the index variables of "service satisfaction" as the core influence factor,and provide the basis for establishing the empirical model of system dynamics.Third,to establish a system dynamics model of satisfaction of college express packaging recycling service.Starting from the principal component analysis method,the index variables are analyzed as well as the weights are determined with the help of actual data and statistical processing;secondly,a system dynamics-based dynamic evaluation structure model of college express packaging recycling service satisfaction is established,and the influence of influencing factors on service satisfaction and the complex relationship between them are explored through model operation and sensitivity analysis.Fourth,propose the design strategy and design practice of recycling service system optimization based on the simulation results.Based on the simulation results of the structural model,the optimized design strategy of recycling service system is proposed from three aspects of cognitive communication-behavioral participation-continuous experience;according to the design strategy,the design optimization practice of recycling service system,smart recycling cabinet and other key contact points is developed.Based on the design strategy,the design optimization practice of key contact points such as recycling service system and smart recycling cabinet is carried out.Combining service design with system dynamics,we deeply explore the service process and influencing factors to provide scientific reference and decision basis for the optimization and development of university express packaging recycling system and promote sustainable development.