Reach On The Marketing Strategies Of ZY Instrument Company

The widespread use of musical instruments is related to the rapid improvement of people’s consumption level.With the promulgation of my country’s three-child policy and the changes in the educational concept of the post-80s-90 s generation,people’s demand for musical instrument training has climbed to a new height,which has a great impact on the development of the musical instruments business.a huge boost.Actively developing the music industry will have a profound impact on promoting national economic progress,enriching the needs of people’s cultural life,and promoting the development and progress of related industries.The development of the musical instruments business has ushered in new opportunities,but at the same time,the market competition of the musical instruments business is also intensifying.If you want to be in a favorable position in the rapidly developing market,scientific and reasonable marketing strategies will have a certain role in promoting the development of the musical instruments business.Music company should clarify the current situation of development,actively look for various problems in marketing activities,and then formulate targeted marketing strategies.This paper takes ZY Music Company as the research object,uses the analysis methods such as survey method and literature method,and combines 7PS service marketing theory to discuss its current marketing strategy and design a questionnaire to grasp the customer satisfaction status and customer demand characteristics,and define various problems in its marketing mainly include poor product innovation,unsound pricing strategies,poor use and development of network channels,insufficient effective promotion of promotions,poor information technology literacy and awareness of employees,and tangible benefits.Demonstration did not pay attention to issues such as customer education and poor management awareness of the customer service process.Through the analysis of the internal and external environment of ZY Music Company and the analysis of STP strategy,the comprehensive understanding of ZY Music Company’s marketing management will provide a basis for the optimization of marketing strategies.Combined with the 7Ps theory,from the seven aspects of product,pricing,channel,promotion,personnel,tangible display and process,the corresponding marketing strategy optimization countermeasures are formulated,and corresponding safeguard measures are formulated to ensure the smooth implementation of the marketing strategy.Through the research of this paper,the research results and representative cases of the marketing strategies of Chinese piano shops have been enriched,and it has brought some inspiration for the marketing work of other piano shops.