Research On A Gas Company Marketing Strategy

A Natural Gas Company has continuously innovated in management concepts and organizational structure,introduced advanced management concepts,and achieved good results in promoting the standardized process of management,but there are still a series of problems,especially marketing strategy problems.The management staff and ordinary employees of A Natural Gas Company cannot realize the importance of marketing strategy,which makes the problems in marketing strategy severely restrict the development of the company.Research on the marketing strategy of A Natural Gas Company will help to improve the company’s sustainable development ability,and the optimization of the marketing strategy of A Natural Gas Company will be taken as the research object,based on theoretical research and combined with actual cases Analyze and comprehensively analyze various data and data through collection,collation and comparison,and conduct in-depth discussions on the problems,causes and possible consequences of A natural gas company’s marketing strategy,which can make natural gas marketing relevant The theoretical knowledge system is more perfect,and it can also lay a certain foundation for future research.At the same time,it can also improve the marketing philosophy of A natural gas company,to a certain extent,through marketing to create more corporate income.In addition,this study can also provide the same practical reference and theoretical guidance for other companies in the same industry.This study uses the classic 4P marketing mix theory to analyze the current status of A natural gas marketing.The study pointed out the existing problems and put forward suggestions for improvement.The study pointed out that the marketing problems of A Natural Gas Company mainly lie in that the company’s products cannot meet customer requirements,customers have high gas purchase costs,poor sales channels,and weak promotional efforts.In view of this,this article puts forward specific products,prices,channels and promotion strategies after clarifying the market segmentation and positioning of A natural gas company marketing.Among them,the product strategy should strengthen the quality inspection of natural gas,quote different types of steel cylinders for gas packaging,and continue to strengthen the construction of the A natural gas brand;the price strategy should adopt tiered pricing according to the difference in the quantity of gas purchased and the difference in gas supply distance.3.Long-term customers should give certain price concessions;in terms of channel strategy,theyshould further focus on the construction of the urban and rural terminal market,and consider adopting joint ventures,shareholdings,and self-built township sites to expand channels.The promotion strategy should be from advertising,local three aspects of public relations have been strengthened.At the same time,this article also puts forward guarantee suggestions for the implementation of A natural gas company’s marketing strategy from the aspects of organization,personnel,technology,policy and culture.