Research On The International Marketing Strategy Of Musical Instrument Products Of B Company

Over the past 40 years of reform and opening up,great and profound changes have taken place in China's economy and society.As the largest export country and the second largest consumer economy in the world,the musical instrument has already become one of the important export industries in China.However,in recent years,with the weak international market demand and the adverse factors such as the increase in product export costs and the increase in enterprise operating costs caused by the trade friction between China and the United States,Chinese musical instrument products exports is facing greater challenges in the changing situation.Especially for small and medium-sized musical instrument exporters,there are still obvious gaps in the upgrading of industrial structure,the intellectualization of equipment and the internationalization of brands.For this reason,in order to further enhance market competitiveness,enterprises need to take the "Belt and Road" culture and economic construction as the starting point,break the traditional thinking of operation and marketing,take the initiative to layout the emerging consumer market,give full play to their own advantages,and embrace the mobile Internet economy.With B company as the research object,this article through the reference of international marketing analysis method and reference related theory,first of all,from the enterprise internal for B company of the current international market marketing present situation,existing problems and influence factors in the objective analysis,further evidence as company B must be in the international marketing mode of objective reality.Secondly the article using the PEST environment analysis method and Porter's competitiveness model from the international political macro environment,economic environment,social culture and legal environment,technology environment and cross-border electricity marketing environment and the demand of international market for instrument,main competitors,and so on and so forth are analyzed and discussed,distilling the opportunities and challenges faced by enterprises,to provide theoretical basis for scientific marketing decision support and data.Thirdly,the paper subdivides the nine major markets in North America from such factors as economy,consumption tendency,culture and market capacity,and then uses STP analysis to make strategic target selection and market positioning.On this basis,it uses 4P marketing mix and cross-border e-commerce marketing model to make international marketing strategy mix that suits the actual situation of enterprises.Finally,the author also makes the corresponding safeguard measures and puts forward the individual summative viewpoint for the effective implementation of the international marketing strategy.The change of international green marketing environment brings challenges and new opportunities.Therefore,as a small and medium-sized B company,it is more necessary to develop marketing strategies targeted at the characteristics of the target market demand and future consumption potential.At the same time,from the perspective of demand and competitive advantage,effective safeguard measures for talents,information and risk control resources are formulated and implemented to further improve the competitiveness of enterprises and international market share.At the same time,we hope that it can provide reference for smes to explore the international market.