Research On Improvement Of Demand Oriented Supply Planning Management In Trading Company K

Feed addictive is a segmentation of feed industry.The dosage of feed addictive is small,but its efficacy is strong.More and more animal husbandry product manufacturers pay attention to it.With the wide use of feed additives,the trade business of these products has also developed rapidly.The trade mode of purchasing from China or other feed additive producing areas with high quality and low price,transporting and selling them to Europe and other developed animal husbandry markets has been relatively mature.However,when this mode is gradually known by both of the suppliers and the demanders,all aspects of information become more transparent,the profit margin of traders gradually declines,and their customer order satisfaction rate decreases,while the slow moving inventory is high.The competition among feed addit ive traders has gradually turned into the competition of their supply chain capabilities.As the core of the supply chain,demand oriented supply planning is attracting greater attention,and the management of demand oriented supply planning needs to be optimized.This paper takes trading company K as the research object,takes the current situation of its trading planning management as the starting point,analyzes and sorts out the existing problems in the trading planning management link through in-depth interviews,uses the questionnaire survey method to excavate the causes of the existing problems,and based on S&OP theory,puts forward an optimization scheme suitable for the current situation of company K’s trade business,which is committed to establishing a standardized and effective demand oriented supply planning process,improving the management efficiency so as to raise the customer order satisfaction rate,reduce the proportion of slow moving inventory,and enhance the competitiveness of the enterprise.Based on S&OP theory,from the perspective of category and single product demand forecasting,this paper improves the basic data acquisition process,establishes an appropriate baseline forecast mathematical model,clarifies the demand relationship between product categories and single products,so that the demand planning management is standardized;From the perspective of management level and cross function participation process,re-plans the process in which demand related departments,financial departments and high management participate and integrate into the demand oriented supply planning management,so that all parties can share information in t ime,make the demand oriented supply planning be more reasonable,and make timely decisions;From the perspective of demand and supply coordination,adjusts the organizational structure of K company to ensure that the goals of both supply and demand departments are consistent,arranges a full-time position that in charge of planning,standardizes the process of supply and demand coordination and implementation tracking,so as to follow up the plan closely,find out and solve problems at the first time.This paper puts forward a relatively complete optimization scheme of demand oriented supply planning management,which provides a reference for the improvement of demand oriented supply planning management,and has reference value for the trade-oriented feed additive industry enterprises.