Application Research Of S&OP On A Company

In the current environment,fast-moving consumer goods companies are facing complex and extremely challenging market demands,as well as an external environment with limited production and supply resources.Enterprises need to combine internal and external factors and improve the allocation of resources,treat the problem as a whole and find a solution to balance resources.The sales operation plan S&OP is to integrate the internal resources of the enterprise,so that the various functional departments can communicate effectively,and find a resource-balanced plan on the same level of survival of the enterprise.Only when the resources of the market demand and the supply of the enterprise are balanced,can the economic benefits of the enterprise be increased,the profits can be maximized for the enterprise,the competitive advantage for the enterprise can be maintained,and the enterprise can develop in a healthy and sustainable manner.This paper takes company A as the research object,analyzes the external environment and internal operational dilemma,and analyzes its deep-seated management problems.The company has always had operating problems with high inventory and low order delivery rates,which have led to a large number of customer complaints and losses,which are fatal to fast-moving consumer goods companies.Based on sales and operation plans and related theories,this paper uses a combination of literature,case analysis,and empirical investigation and research methods.First,it analyzes the current situation of company A's sales and operations,and finds that there is a backlog of inventory and products that customers urgently need cannot be supplied.As a result,customer orders are lost and a large amount of unordered inventory is accumulated in the warehouse at the same time.Secondly,the application of S&OP was proposed to optimize and improve the existing problems in company A's current sales and operation management,and the application plan of company A's S&OP was designed.Finally,the plan and steps for company A to implement the S&OP program are put forward.Applying S&OP to the actual sales and operation management of company A solves the problem of coordinating the optimal allocation of internal and external resources by company A,coordinating the rapid response supply chain management with the same goals of various functional departments,reducing inventory,and improving delivery rate.The purpose of this paper is to use S&OP tools to integrate the internal resources of the enterprise through the research of S&OP,combined with the operating status of company A,to balance the needs of customers and the supply capabilities of the company,so that the company can maintain its competitiveness under the complex and changeable market demand,continuous and healthy development.To provide a reference for fast-moving consumer goods companies,and to further promote applications in domestic companies.