Research On Internet Original Jewelry Brand Image Design And Its Application

Brand building is a long and tedious process,and a simple image logo alone cannot meet the ambition of a company to expand its market.The visual identity design of an enterprise is only one aspect,while the product is the other.From product development,production,to product sales,to final sales,every link,every process,is a company’s image.Under the guidance of relevant national policies,most regions have recognized the importance of brand image design,but most companies have not recognized the importance of brand visual image design.After the material life has been satisfied,people have started to pursue a higher quality of spiritual life.Although China is now the third largest consumer of luxury goods in the world,the influence of original jewelry brands in the international arena is still far from the level of international original jewelry brands.This paper conducts a theoretical discussion and an applied research on this issue.Chapter 1 analyzes the background,current situation,purpose,and significance of this topic,and summarizes the research content,methods,and framework.Chapter 2 analyzes the classification and characteristics of internet jewelry brands,and analyzes the similarities and differences in image design between internet jewelry brands and physical jewelry brands.On this basis,Chapter 3 conducts research on the current situation and existing problems of internet original jewelry brand image design.Chapter 4 proposes corresponding design solutions for the problem and analyzes mature cases based on this method.Chapter 5 conducts empirical research based on the design techniques and relevant theories proposed in the previous text,and completes the brand image design,which is extended and applied on the basis of the above works.Starting from the background of jewelry brand and brand image design under the background of the Internet,taking the brand image design of Jingchu Jewelry as the key research object,the design of brand logo for Jingchu jewelry brand is carried out.This paper will discuss the feasibility of this subject from the actual situation.